Chapter ED Intelligence · Chapter Report
ARC of Tampa Bay
Southeast and Caribbean Division · North and Central Florida Region
FL · 6 counties · HQ Tampa, FL · FEMA Region IV
3,876,542
People
1,611,657
Households
46.8%
Households below the ALICE survival threshold
6
Counties · 4,002 sq mi
Nearly 47% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report · Economic vulnerability · Who lives here · Home fire mission (FLARE) · mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint
The chapter's footprint.
6
Counties
4,002
Square miles
3,876,542
People
North and Central Florida Region
Southeast and Caribbean Division
| County | People | Sq mi | % of chapter |
|---|---|---|---|
| Hillsborough | 1,521,410 | 1,073 | 39.2% |
| Pinellas | 965,496 | 294 | 24.9% |
| Pasco | 598,484 | 765 | 15.4% |
| Manatee | 428,092 | 763 | 11.0% |
| Hernando | 202,880 | 488 | 5.2% |
| Citrus | 160,180 | 619 | 4.1% |
HQ: Tampa, FL · FEMA Region IV. Counties sorted by population.
Who Lives Here
The people of this chapter.
45
Median age
$65,898
Median household income
20.9%
Age 65+
31.4%
Renter households
Age distribution
Race & ethnicity
Hispanic / Latino (any race): 20.4% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 6 counties; median age and income are population-weighted.
Economic Vulnerability
Where the need is greatest.
| County | People | Median HH income | ALICE | Poverty | Combined |
|---|---|---|---|---|---|
| Hernando | 202,880 | $58,359 | 41.4% | 12.0% | 53.4% |
| Citrus | 160,180 | $49,383 | 32.2% | 18.3% | 50.5% |
| Pasco | 598,484 | $61,689 | 37.4% | 11.8% | 49.2% |
| Pinellas | 965,496 | $64,506 | 35.7% | 10.8% | 46.5% |
| Hillsborough | 1,521,410 | $69,968 | 32.0% | 14.1% | 46.1% |
| Manatee | 428,092 | $70,214 | 31.0% | 10.9% | 41.9% |
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History
What this chapter is up against.
$1424.2M
Expected annual loss, all hazards
Hillsborough
Highest-risk county
67.6%
Avg social vulnerability (SVI)
14
FEMA declarations, 5 yr (top county)
| County | NRI risk | Exp. annual loss | SVI %ile | FEMA 5yr | FEMA all |
|---|---|---|---|---|---|
| Hillsborough | Relatively High | $494.6M | 77.9% | 13 | 47 |
| Pinellas | Relatively High | $303.4M | 71.0% | 13 | 45 |
| Manatee | Relatively High | $254.7M | 63.3% | 14 | 50 |
| Pasco | Relatively High | $199.3M | 70.4% | 13 | 44 |
| Citrus | Relatively High | $112.1M | 57.0% | 14 | 40 |
| Hernando | Relatively Moderate | $60.1M | 66.0% | 13 | 40 |
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History
A chapter shaped by disaster.
59
Federal disaster declarations
24
Hurricanes
Hurricane
Most common type
2025
Most recent
By incident type
Most recent declarations
| FY | Disaster | Type |
|---|---|---|
| 2025 | Hurricane Milton | Hurricane |
| 2025 | Hurricane Milton | Hurricane |
| 2024 | Hurricane Helene | Hurricane |
| 2024 | Tropical Storm Helene | Tropical Storm |
| 2024 | Hurricane Debby | Tropical Storm |
| 2024 | Tropical Storm Debby | Tropical Storm |
| 2023 | Hurricane Idalia | Hurricane |
| 2023 | Tropical Storm Idalia | Tropical Storm |
| 2023 | Hurricane Nicole | Hurricane |
| 2023 | Tropical Storm Nicole | Tropical Storm |
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024
Every home fire is a Red Cross moment.
952
Home fires (2024)
45.4%
Red Cross care rate
432
Fires with no Red Cross notification
2.5
Fires per 10,000 residents
Red Cross cared for 45% of home fires — but 432 (45%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent
Red Cross shows up — and prevents.
8,707
Home-fire calls answered (RC response)
7,265
Single-family fire responses
14,747
Free smoke alarms installed
1,409
Multi-family fire responses
Red Cross answered 8,707 home-fire calls and installed 14,747 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Disaster Response · DAT
The local face of care.
146
Trained DAT volunteers
677
Historical DAT calls answered
6
Counties with DAT volunteers
146
Responders on the map
Every dot is a trained Disaster Action Team volunteer ready to respond to a home fire — shown by position only, never by name.
Source: Florida DAT — RC Care volunteers + historical calls (American Red Cross). Individual identities withheld; counts and positions only.
Red Cross Facilities
The chapter's physical footprint.
4
Red Cross facilities
2
Owned
2
Leased / licensed
0
BioMed sites
By type / function
BioMed facilities
No BioMed fixed sites in this chapter.
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com).
Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Spending · Bridge Program
Disaster financial assistance by county.
Bridge financial assistance delivered to residents — DRO 220-25 (FY25).
$5,987,100
Bridge financial assistance
6
Counties funded
$3,496,500
Top: Pinellas
$2,100
Per case
| County | Bridge financial assistance |
|---|---|
| Pinellas | $3,496,500 |
| Pasco | $1,184,400 |
| Manatee | $487,200 |
| Hillsborough | $449,400 |
| Citrus | $258,300 |
| Hernando | $111,300 |
Source: ARC Bridge Service Summary (PowerBI), DRO 220-25 (FY25). Financial assistance to clients;
counties with no Bridge cases this operation are omitted.
Red Cross Philanthropy · Major Donors
Who gives here.
Major-donor giving across the chapter — three fiscal years. Internal planning data.
$12,427,464
Total giving, 3-year
204
Major donors
$1,640,336
Current FY · ▼ 78% vs prior FY
$5,753,601
Top: Hillsborough
| County | Major donors | Total giving, 3-year |
|---|---|---|
| Hillsborough | 83 | $5,753,601 |
| Pinellas | 72 | $5,353,048 |
| Manatee | 34 | $723,503 |
| Pasco | 8 | $423,575 |
| Citrus | 5 | $146,662 |
| Hernando | 2 | $27,075 |
Source: Red Cross major-donor giving by county, three fiscal years.
Internal / executive-director planning use — not donor-facing.
County Deep Dive
Hillsborough County
1,521,410
People
$69,968
Median HH income
46.1%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age37.8
ALICE households189,779
Poverty households83,681
Risk & response
Expected annual loss$494.6M
Social vulnerability (SVI)77.9%
FEMA declarations (all time)47
Home fires, CY2024336
Fires, no RC notification149
Bridge assistance · DRO 220-25$449,400
Major-donor giving · 3-yr$5,753,601
Hillsborough County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Pinellas County
965,496
People
$64,506
Median HH income
46.5%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age50.2
ALICE households156,921
Poverty households47,499
Risk & response
Expected annual loss$303.4M
Social vulnerability (SVI)71.0%
FEMA declarations (all time)45
Home fires, CY2024243
Fires, no RC notification116
Bridge assistance · DRO 220-25$3,496,500
Major-donor giving · 3-yr$5,353,048
Pinellas County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Pasco County
598,484
People
$61,689
Median HH income
49.2%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age45.9
ALICE households89,777
Poverty households28,379
Risk & response
Expected annual loss$199.3M
Social vulnerability (SVI)70.4%
FEMA declarations (all time)44
Home fires, CY2024168
Fires, no RC notification77
Bridge assistance · DRO 220-25$1,184,400
Major-donor giving · 3-yr$423,575
Pasco County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Manatee County
428,092
People
$70,214
Median HH income
41.9%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age49.1
ALICE households58,923
Poverty households20,632
Risk & response
Expected annual loss$254.7M
Social vulnerability (SVI)63.3%
FEMA declarations (all time)50
Home fires, CY202484
Fires, no RC notification34
Bridge assistance · DRO 220-25$487,200
Major-donor giving · 3-yr$723,503
Manatee County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Hernando County
202,880
People
$58,359
Median HH income
53.4%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age51
ALICE households35,610
Poverty households10,294
Risk & response
Expected annual loss$60.1M
Social vulnerability (SVI)66.0%
FEMA declarations (all time)40
Home fires, CY202447
Fires, no RC notification13
Bridge assistance · DRO 220-25$111,300
Major-donor giving · 3-yr$27,075
Hernando County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Citrus County
160,180
People
$49,383
Median HH income
50.5%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age59.5
ALICE households24,368
Poverty households13,884
Risk & response
Expected annual loss$112.1M
Social vulnerability (SVI)57.0%
FEMA declarations (all time)40
Home fires, CY202474
Fires, no RC notification43
Bridge assistance · DRO 220-25$258,300
Major-donor giving · 3-yr$146,662
Citrus County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools
The chapter's Experience Builder apps & federal tools.
Red Cross Intelligence Briefing
Chapter risk, hardship, hazards & county drilldowns
experience.arcgis.com
Disaster Response Intelligence
Spatial disaster-response intelligence
Experience Builder app
Red Cross Real Estate
Facilities & market intelligence
experience.arcgis.com
Service Area Planning
Service-area geography & planning
Experience Builder app
Community Mobilization V
Local resource & mobilization map
experience.arcgis.com
Biomed
Blood & BioMed footprint
experience.arcgis.com
FEMA RAPT
Resilience analysis & planning
www.fema.gov
Census Community Resilience
People & resilience context
www.census.gov
Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology
Every number, traceable.
Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
| Metric | Source | Vintage |
|---|---|---|
| geography + 2023 demographics | ALICE master / Red Cross reference table | 2023 |
| ALICE + poverty households | MASTER counties ALICE+demographics | 2023 |
| flare | flare_fire_incidents (public AGOL, CY24) | CY2024 |
| smoke_alarms | GIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…) | FY15–24 |
| lives_saved | Lives_Saved_Map_30_Apr_2026 (AGOL item ff313330…) | 2026 |
| risk + disaster history | FEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master) | FEMA NRI 2025 · SVI 2022 |
| fema disaster history | FEMA Disaster Declarations Summaries v2 | 2026 |
| DAT volunteers + calls | Florida DAT — RC Care volunteers + historical calls (org AGOL; names withheld) | 2026 |
| facilities / real estate (no costs) | Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms) | FY25 |
| home-fire RC responses (SFF/MFF) | DRO National 800-RedCross Calls by County (org AGOL) | FY24–26 |
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data
Full county table.
| County | Pop | Households | Hardship | NRI risk | Exp. annual loss | Fires '24 |
|---|---|---|---|---|---|---|
| Hillsborough | 1,521,410 | 585,585 | 46.1% | Relatively High | $494.6M | 336 |
| Pinellas | 965,496 | 448,830 | 46.5% | Relatively High | $303.4M | 243 |
| Pasco | 598,484 | 239,709 | 49.2% | Relatively High | $199.3M | 168 |
| Manatee | 428,092 | 181,414 | 41.9% | Relatively High | $254.7M | 84 |
| Hernando | 202,880 | 83,439 | 53.4% | Relatively Moderate | $60.1M | 47 |
| Citrus | 160,180 | 72,680 | 50.5% | Relatively High | $112.1M | 74 |
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.