PilotThese figures are preliminary and may be inaccurate — verify before external use or decisions.
Chapter ED Intelligence · Chapter Report

ARC of Southwest Mississippi

Southeast and Caribbean Division  ·  Alabama and Mississippi Region
MS  ·  21 counties  ·  HQ Flowood, MS  ·  FEMA Region IV
823,439
People
328,460
Households
51.0%
Households below the ALICE survival threshold
21
Counties · 12,761 sq mi
Nearly 51% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report  ·  Economic vulnerability  ·  Who lives here  ·  Home fire mission (FLARE)  ·  mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint

The chapter's footprint.

21
Counties
12,761
Square miles
823,439
People
Alabama and Mississippi Region
Southeast and Caribbean Division
CountyPeopleSq mi% of chapter
Hinds223,54287727.1%
Rankin161,27680619.6%
Madison112,69674213.7%
Warren43,3116195.3%
Pike40,5024114.9%
Lincoln35,0655884.3%
Adams28,8434883.5%
Copiah28,0697793.4%
Yazoo26,4239343.2%
Simpson25,4855903.1%
Holmes16,3007642.0%
Walthall13,5594041.6%
Amite12,6807321.5%
Lawrence11,6624361.4%
Claiborne8,8515011.1%
Wilkinson8,1966881.0%
Franklin7,6505670.9%
Humphreys7,4214310.9%
Jefferson7,1085270.9%
Sharkey3,5594350.4%
Issaquena1,2414420.2%
HQ: Flowood, MS · FEMA Region IV. Counties sorted by population.
Who Lives Here

The people of this chapter.

38
Median age
$52,671
Median household income
15.3%
Age 65+
30.3%
Renter households
Age distribution
Children (0–14)20%
Youth (15–24)13%
Adults (25–64)51%
Seniors (65+)15%
Race & ethnicity
White46%
Black48%
Two or more3%
Asian1%
Other2%
Hispanic / Latino (any race): 2.7% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 21 counties; median age and income are population-weighted.
Economic Vulnerability

Where the need is greatest.

CountyPeopleMedian HH incomeALICEPovertyCombined
Claiborne8,851$30,43949.5%25.7%75.2%
Issaquena1,241$25,29042.8%31.6%74.5%
Holmes16,300$22,88932.4%40.3%72.6%
Humphreys7,421$31,44041.1%27.1%68.2%
Jefferson7,108$29,96539.1%28.2%67.2%
Yazoo26,423$34,21536.1%28.2%64.3%
Pike40,502$37,73133.8%29.2%63.0%
Lawrence11,662$41,08538.3%24.4%62.7%
Adams28,843$37,30733.7%27.3%61.0%
Amite12,680$35,64932.5%28.2%60.7%
Wilkinson8,196$30,70030.2%30.0%60.1%
Copiah28,069$46,04936.6%22.4%59.0%
Franklin7,650$37,61333.7%25.2%58.9%
Sharkey3,559$37,06525.8%30.9%56.6%
+ 7 more counties — full table in the county appendix
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History

What this chapter is up against.

$423.6M
Expected annual loss, all hazards
Hinds
Highest-risk county
81.8%
Avg social vulnerability (SVI)
8
FEMA declarations, 5 yr (top county)
CountyNRI riskExp. annual lossSVI %ileFEMA 5yrFEMA all
HindsRelatively Moderate$116.8M91.5%627
RankinRelatively Moderate$60.2M37.3%524
MadisonRelatively Moderate$54.3M35.5%626
WarrenRelatively Moderate$42.5M82.8%533
YazooRelatively Low$18.9M99.8%531
PikeRelatively Low$17.7M98.1%534
CopiahRelatively Low$14.5M79.8%528
AdamsRelatively Low$12.5M97.1%527
SimpsonRelatively Low$12.4M78.1%530
LincolnRelatively Low$11.0M60.4%431
HolmesRelatively Low$9.1M99.2%530
AmiteRelatively Low$8.9M78.9%529
WalthallVery Low$7.0M89.8%529
LawrenceVery Low$6.5M85.0%532
+ 7 more counties — full table in the county appendix
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History

A chapter shaped by disaster.

70
Federal disaster declarations
17
Hurricanes
Severe Storm
Most common type
2026
Most recent
By incident type
Severe Storm31
Hurricane17
Flood8
Tornado6
Winter Storm2
Severe Ice Storm2
Biological2
Most recent declarations
FYDisasterType
2026Severe Winter StormWinter Storm
2026Severe Winter Storm Winter Storm
2025Severe Storms, Straight-Line Winds, Tornadoes, And FloodingSevere Storm
2024Severe Storms, Straight-Line Winds, Tornadoes, And FloodingSevere Storm
2023Severe Storms, Straight-Line Winds, And Tornadoes.Severe Storm
2023Severe Storms, Straight-Line Winds, And TornadoesSevere Storm
2022Water CrisisOther
2022Hurricane IdaHurricane
2021Hurricane IdaHurricane
2021Severe Winter StormsSevere Ice Storm
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024

Every home fire is a Red Cross moment.

826
Home fires (2024)
44.2%
Red Cross care rate
391
Fires with no Red Cross notification
10.0
Fires per 10,000 residents
Red Cross cared for 44% of home fires — but 391 (47%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent

Red Cross shows up — and prevents.

15,327
Home-fire calls answered (RC response)
13,462
Single-family fire responses
5,107
Free smoke alarms installed
1,799
Multi-family fire responses
Red Cross answered 15,327 home-fire calls and installed 5,107 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Blood & BioMed

The blood mission's local footprint.

1,951
Blood units collected (FY22–26)
66
Blood drives held
21
Drives in FY2026
3
Counties with drives
Blood drives are active in 3 of the chapter's 21 counties — every county without one is an employer or civic opening: a host site, a sponsored drive, a standing partnership.
Source: BioMed Collections FY22–FY26 (American Red Cross). Drives = collection events; units = products collected.
Red Cross Facilities

The chapter's physical footprint.

4
Red Cross facilities
1
Owned
3
Leased / licensed
0
BioMed sites
By type / function
Partner / indirect site3
Humanitarian office1
BioMed facilities
No BioMed fixed sites in this chapter.
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com). Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Philanthropy · Major Donors

Who gives here.

Major-donor giving across the chapter — three fiscal years. Internal planning data.
$393,537
Total giving, 3-year
21
Major donors
$70,417
Current FY · ▼ 67% vs prior FY
$196,500
Top: Madison
CountyMajor donorsTotal giving, 3-year
Madison8$196,500
Hinds2$57,850
Adams2$29,987
Rankin2$22,500
Simpson1$22,500
Warren2$20,000
Claiborne1$16,000
Pike1$15,000
Amite1$8,000
Lincoln1$5,200
Source: Red Cross major-donor giving by county, three fiscal years. Internal / executive-director planning use — not donor-facing.
County Deep Dive

Hinds County

223,542
People
$42,049
Median HH income
53.6%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)14%
Median age36.3
ALICE households30,916
Poverty households16,596
Risk & response
Expected annual loss$116.8M
Social vulnerability (SVI)91.5%
FEMA declarations (all time)27
Home fires, CY2024281
Fires, no RC notification129
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$57,850
Hinds County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Rankin County

161,276
People
$74,495
Median HH income
43.1%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)19%
Seniors (65+)15%
Median age38.4
ALICE households19,057
Poverty households7,008
Risk & response
Expected annual loss$60.2M
Social vulnerability (SVI)37.3%
FEMA declarations (all time)24
Home fires, CY202456
Fires, no RC notification42
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$22,500
Rankin County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Madison County

112,696
People
$78,119
Median HH income
36.0%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)21%
Seniors (65+)14%
Median age38.2
ALICE households11,860
Poverty households4,586
Risk & response
Expected annual loss$54.3M
Social vulnerability (SVI)35.5%
FEMA declarations (all time)26
Home fires, CY202451
Fires, no RC notification26
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$196,500
Madison County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Warren County

43,311
People
$54,299
Median HH income
47.3%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)19%
Seniors (65+)17%
Median age40.3
ALICE households4,616
Poverty households3,336
Risk & response
Expected annual loss$42.5M
Social vulnerability (SVI)82.8%
FEMA declarations (all time)33
Home fires, CY202453
Fires, no RC notification31
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$20,000
Warren County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Pike County

40,502
People
$37,731
Median HH income
63.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)17%
Median age39.2
ALICE households5,142
Poverty households4,445
Risk & response
Expected annual loss$17.7M
Social vulnerability (SVI)98.1%
FEMA declarations (all time)34
Home fires, CY202468
Fires, no RC notification29
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$15,000
Pike County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Lincoln County

35,065
People
$47,510
Median HH income
53.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)17%
Median age39.9
ALICE households3,920
Poverty households3,059
Risk & response
Expected annual loss$11.0M
Social vulnerability (SVI)60.4%
FEMA declarations (all time)31
Home fires, CY202417
Fires, no RC notification7
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$5,200
Lincoln County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Adams County

28,843
People
$37,307
Median HH income
61.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)20%
Median age43
ALICE households3,897
Poverty households3,162
Risk & response
Expected annual loss$12.5M
Social vulnerability (SVI)97.1%
FEMA declarations (all time)27
Home fires, CY202434
Fires, no RC notification14
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$29,987
Adams County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Copiah County

28,069
People
$46,049
Median HH income
59.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)17%
Median age39
ALICE households3,622
Poverty households2,223
Risk & response
Expected annual loss$14.5M
Social vulnerability (SVI)79.8%
FEMA declarations (all time)28
Home fires, CY202462
Fires, no RC notification31
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Copiah County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Yazoo County

26,423
People
$34,215
Median HH income
64.3%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)19%
Seniors (65+)13%
Median age36.1
ALICE households3,208
Poverty households2,507
Risk & response
Expected annual loss$18.9M
Social vulnerability (SVI)99.8%
FEMA declarations (all time)31
Home fires, CY202428
Fires, no RC notification13
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Yazoo County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Simpson County

25,485
People
$43,981
Median HH income
49.4%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)17%
Median age39.7
ALICE households3,010
Poverty households1,721
Risk & response
Expected annual loss$12.4M
Social vulnerability (SVI)78.1%
FEMA declarations (all time)30
Home fires, CY202418
Fires, no RC notification7
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$22,500
Simpson County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Holmes County

16,300
People
$22,889
Median HH income
72.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)22%
Seniors (65+)14%
Median age35.1
ALICE households1,942
Poverty households2,418
Risk & response
Expected annual loss$9.1M
Social vulnerability (SVI)99.2%
FEMA declarations (all time)30
Home fires, CY202416
Fires, no RC notification5
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Holmes County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Walthall County

13,559
People
$36,236
Median HH income
53.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)18%
Median age40.5
ALICE households1,576
Poverty households1,299
Risk & response
Expected annual loss$7.0M
Social vulnerability (SVI)89.8%
FEMA declarations (all time)29
Home fires, CY202425
Fires, no RC notification12
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Walthall County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Amite County

12,680
People
$35,649
Median HH income
60.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)21%
Median age45.7
ALICE households1,905
Poverty households1,656
Risk & response
Expected annual loss$8.9M
Social vulnerability (SVI)78.9%
FEMA declarations (all time)29
Home fires, CY20246
Fires, no RC notification4
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$8,000
Amite County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Lawrence County

11,662
People
$41,085
Median HH income
62.7%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)18%
Median age40.8
ALICE households1,654
Poverty households1,056
Risk & response
Expected annual loss$6.5M
Social vulnerability (SVI)85.0%
FEMA declarations (all time)32
Home fires, CY202410
Fires, no RC notification2
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Lawrence County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Claiborne County

8,851
People
$30,439
Median HH income
75.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)16%
Median age34.8
ALICE households1,404
Poverty households730
Risk & response
Expected annual loss$5.5M
Social vulnerability (SVI)81.9%
FEMA declarations (all time)29
Home fires, CY202432
Fires, no RC notification9
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$16,000
Claiborne County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Wilkinson County

8,196
People
$30,700
Median HH income
60.1%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)16%
Median age39.6
ALICE households1,036
Poverty households1,030
Risk & response
Expected annual loss$6.2M
Social vulnerability (SVI)83.5%
FEMA declarations (all time)31
Home fires, CY202422
Fires, no RC notification13
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Wilkinson County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Franklin County

7,650
People
$37,613
Median HH income
58.9%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)19%
Median age42.7
ALICE households993
Poverty households744
Risk & response
Expected annual loss$4.2M
Social vulnerability (SVI)57.9%
FEMA declarations (all time)24
Home fires, CY20247
Fires, no RC notification2
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Franklin County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Humphreys County

7,421
People
$31,440
Median HH income
68.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)24%
Seniors (65+)14%
Median age36.3
ALICE households1,235
Poverty households813
Risk & response
Expected annual loss$5.5M
Social vulnerability (SVI)97.9%
FEMA declarations (all time)25
Home fires, CY202425
Fires, no RC notification13
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Humphreys County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Jefferson County

7,108
People
$29,965
Median HH income
67.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)16%
Median age40.6
ALICE households927
Poverty households668
Risk & response
Expected annual loss$3.2M
Social vulnerability (SVI)89.9%
FEMA declarations (all time)26
Home fires, CY202413
Fires, no RC notification2
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Jefferson County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Sharkey County

3,559
People
$37,065
Median HH income
56.6%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)19%
Seniors (65+)18%
Median age40.6
ALICE households361
Poverty households432
Risk & response
Expected annual loss$3.8M
Social vulnerability (SVI)98.4%
FEMA declarations (all time)26
Home fires, CY2024
Fires, no RC notification
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Sharkey County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Issaquena County

1,241
People
$25,290
Median HH income
74.5%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)10%
Seniors (65+)13%
Median age38.7
ALICE households161
Poverty households119
Risk & response
Expected annual loss$2.9M
Social vulnerability (SVI)95.4%
FEMA declarations (all time)27
Home fires, CY20242
Fires, no RC notification0
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Issaquena County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools

The chapter's Experience Builder apps & federal tools.

Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology

Every number, traceable.

Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
MetricSourceVintage
geography + 2023 demographicsALICE master / Red Cross reference table2023
ALICE + poverty householdsMASTER counties ALICE+demographics2023
flareflare_fire_incidents (public AGOL, CY24)CY2024
smoke_alarmsGIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…)FY15–24
lives_savedLives_Saved_Map_30_Apr_2026 (AGOL item ff313330…)2026
bloodBiomed Collections 22-26 by chapter/countyFY22–26
risk + disaster historyFEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master)FEMA NRI 2025 · SVI 2022
fema disaster historyFEMA Disaster Declarations Summaries v22026
facilities / real estate (no costs)Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms)FY25
home-fire RC responses (SFF/MFF)DRO National 800-RedCross Calls by County (org AGOL)FY24–26
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data

Full county table.

CountyPopHouseholdsHardshipNRI riskExp. annual lossFires '24
Hinds223,54292,52353.6%Relatively Moderate$116.8M281
Rankin161,27661,52043.1%Relatively Moderate$60.2M56
Madison112,69643,72136.0%Relatively Moderate$54.3M51
Warren43,31118,14847.3%Relatively Moderate$42.5M53
Pike40,50216,40663.0%Relatively Low$17.7M68
Lincoln35,06514,10453.6%Relatively Low$11.0M17
Adams28,84312,57761.0%Relatively Low$12.5M34
Copiah28,06910,85859.0%Relatively Low$14.5M62
Yazoo26,4238,97164.3%Relatively Low$18.9M28
Simpson25,4859,89449.4%Relatively Low$12.4M18
Holmes16,3006,34672.6%Relatively Low$9.1M16
Walthall13,5595,58853.2%Very Low$7.0M25
Amite12,6805,69760.7%Relatively Low$8.9M6
Lawrence11,6624,74462.7%Very Low$6.5M10
Claiborne8,8513,20875.2%Very Low$5.5M32
Wilkinson8,1963,23660.1%Very Low$6.2M22
Franklin7,6503,31958.9%Very Low$4.2M7
Humphreys7,4213,00568.2%Very Low$5.5M25
Jefferson7,1082,82967.2%Very Low$3.2M13
Sharkey3,5591,42956.6%Very Low$3.8M
Issaquena1,24133774.5%Very Low$2.9M2
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.