Chapter ED Intelligence · Chapter Report
ARC of North Mississippi
Southeast and Caribbean Division · Alabama and Mississippi Region
MS · 31 counties · HQ Tupelo, MS · FEMA Region IV
846,148
People
338,321
Households
51.8%
Households below the ALICE survival threshold
31
Counties · 16,839 sq mi
Nearly 52% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report · Economic vulnerability · Who lives here · Home fire mission (FLARE) · mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint
The chapter's footprint.
31
Counties
16,839
Square miles
846,148
People
Alabama and Mississippi Region
Southeast and Caribbean Division
| County | People | Sq mi | % of chapter |
|---|---|---|---|
| Lee | 83,569 | 453 | 9.9% |
| Lowndes | 58,212 | 517 | 6.9% |
| Lafayette | 57,851 | 679 | 6.8% |
| Oktibbeha | 52,241 | 462 | 6.2% |
| Washington | 43,097 | 761 | 5.1% |
| Alcorn | 34,024 | 401 | 4.0% |
| Monroe | 33,774 | 772 | 4.0% |
| Marshall | 33,435 | 710 | 4.0% |
| Panola | 32,695 | 705 | 3.9% |
| Pontotoc | 31,810 | 501 | 3.8% |
| Bolivar | 29,999 | 906 | 3.5% |
| Tate | 28,227 | 411 | 3.3% |
| Union | 28,053 | 417 | 3.3% |
| Leflore | 27,396 | 606 | 3.2% |
| Sunflower | 25,219 | 707 | 3.0% |
| Prentiss | 24,819 | 418 | 2.9% |
| Itawamba | 23,977 | 540 | 2.8% |
| Tippah | 21,641 | 460 | 2.6% |
| Grenada | 21,424 | 449 | 2.5% |
| Coahoma | 20,448 | 583 | 2.4% |
| Tishomingo | 18,534 | 445 | 2.2% |
| Clay | 18,218 | 416 | 2.2% |
| Chickasaw | 17,038 | 504 | 2.0% |
| Calhoun | 12,919 | 588 | 1.5% |
| Tallahatchie | 12,575 | 652 | 1.5% |
| Yalobusha | 12,358 | 495 | 1.5% |
| Webster | 9,959 | 423 | 1.2% |
| Carroll | 9,677 | 635 | 1.1% |
| Montgomery | 9,620 | 408 | 1.1% |
| Benton | 7,458 | 409 | 0.9% |
| Quitman | 5,881 | 406 | 0.7% |
HQ: Tupelo, MS · FEMA Region IV. Counties sorted by population.
Who Lives Here
The people of this chapter.
38
Median age
$47,047
Median household income
16.1%
Age 65+
32.3%
Renter households
Age distribution
Race & ethnicity
Hispanic / Latino (any race): 3.1% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 31 counties; median age and income are population-weighted.
Economic Vulnerability
Where the need is greatest.
| County | People | Median HH income | ALICE | Poverty | Combined |
|---|---|---|---|---|---|
| Tallahatchie | 12,575 | $29,971 | 40.4% | 24.7% | 65.1% |
| Sunflower | 25,219 | $35,858 | 34.6% | 29.6% | 64.2% |
| Leflore | 27,396 | $29,146 | 31.1% | 31.8% | 63.0% |
| Coahoma | 20,448 | $33,484 | 29.1% | 33.4% | 62.6% |
| Bolivar | 29,999 | $36,947 | 29.5% | 31.9% | 61.3% |
| Washington | 43,097 | $37,665 | 34.3% | 27.0% | 61.2% |
| Montgomery | 9,620 | $36,681 | 34.0% | 26.5% | 60.5% |
| Quitman | 5,881 | $25,519 | 27.9% | 32.3% | 60.2% |
| Benton | 7,458 | $40,852 | 40.6% | 18.7% | 59.3% |
| Chickasaw | 17,038 | $39,325 | 31.5% | 26.0% | 57.5% |
| Panola | 32,695 | $39,475 | 33.0% | 23.8% | 56.7% |
| Oktibbeha | 52,241 | $43,464 | 23.5% | 32.4% | 55.9% |
| Clay | 18,218 | $38,571 | 29.8% | 25.3% | 55.2% |
| Calhoun | 12,919 | $40,347 | 33.2% | 19.8% | 52.9% |
| + 17 more counties — full table in the county appendix | |||||
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History
What this chapter is up against.
$445.2M
Expected annual loss, all hazards
Lee
Highest-risk county
79.5%
Avg social vulnerability (SVI)
6
FEMA declarations, 5 yr (top county)
| County | NRI risk | Exp. annual loss | SVI %ile | FEMA 5yr | FEMA all |
|---|---|---|---|---|---|
| Lee | Relatively Moderate | $37.9M | 74.6% | 5 | 22 |
| Lowndes | Relatively Low | $33.6M | 75.2% | 4 | 23 |
| Washington | Relatively Moderate | $30.0M | 99.7% | 6 | 30 |
| Lafayette | Relatively Low | $25.6M | 43.9% | 4 | 21 |
| Bolivar | Relatively Low | $22.2M | 99.4% | 4 | 24 |
| Leflore | Relatively Low | $20.0M | 94.1% | 5 | 25 |
| Monroe | Relatively Low | $19.6M | 61.6% | 5 | 26 |
| Marshall | Relatively Low | $19.4M | 87.0% | 4 | 18 |
| Oktibbeha | Relatively Low | $19.2M | 69.4% | 4 | 19 |
| Alcorn | Relatively Low | $18.7M | 89.4% | 4 | 18 |
| Sunflower | Relatively Low | $17.9M | 93.0% | 4 | 22 |
| Panola | Relatively Low | $17.3M | 86.3% | 5 | 26 |
| Coahoma | Relatively Low | $15.0M | 99.0% | 4 | 23 |
| Pontotoc | Relatively Low | $12.8M | 60.9% | 4 | 20 |
| + 17 more counties — full table in the county appendix | |||||
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History
A chapter shaped by disaster.
56
Federal disaster declarations
9
Hurricanes
Severe Storm
Most common type
2026
Most recent
By incident type
Most recent declarations
| FY | Disaster | Type |
|---|---|---|
| 2026 | Severe Winter Storm | Winter Storm |
| 2026 | Severe Winter Storm | Winter Storm |
| 2025 | Severe Storms, Straight-Line Winds, Tornadoes, And Flooding | Severe Storm |
| 2023 | Severe Storms, Straight-Line Winds, And Tornadoes. | Severe Storm |
| 2023 | Severe Storms, Straight-Line Winds, And Tornadoes | Severe Storm |
| 2022 | Hurricane Ida | Hurricane |
| 2021 | Hurricane Ida | Hurricane |
| 2021 | Severe Winter Storms | Severe Ice Storm |
| 2020 | Severe Storms, Flooding, And Mudslides | Severe Storm |
| 2020 | Severe Storms, Tornadoes, Straight-Line Winds, And Flooding | Severe Storm |
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024
Every home fire is a Red Cross moment.
942
Home fires (2024)
43.6%
Red Cross care rate
433
Fires with no Red Cross notification
11.1
Fires per 10,000 residents
Red Cross cared for 44% of home fires — but 433 (46%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent
Red Cross shows up — and prevents.
12,470
Home-fire calls answered (RC response)
11,555
Single-family fire responses
5,650
Free smoke alarms installed
898
Multi-family fire responses
Red Cross answered 12,470 home-fire calls and installed 5,650 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Blood & BioMed
The blood mission's local footprint.
285
Blood units collected (FY22–26)
4
Blood drives held
1
Drives in FY2026
1
Counties with drives
Blood drives are active in 1 of the chapter's 31 counties — every county without one is an employer or civic opening: a host site, a sponsored drive, a standing partnership.
Source: BioMed Collections FY22–FY26 (American Red Cross). Drives = collection events; units = products collected.
Red Cross Facilities
The chapter's physical footprint.
4
Red Cross facilities
2
Owned
2
Leased / licensed
0
BioMed sites
By type / function
BioMed facilities
No BioMed fixed sites in this chapter.
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com).
Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Philanthropy · Major Donors
Who gives here.
Major-donor giving across the chapter — three fiscal years. Internal planning data.
$603,340
Total giving, 3-year
22
Major donors
$82,708
Current FY · ▼ 57% vs prior FY
$177,785
Top: Lee
| County | Major donors | Total giving, 3-year |
|---|---|---|
| Lee | 4 | $177,785 |
| Bolivar | 2 | $106,250 |
| Lowndes | 3 | $57,472 |
| Benton | 1 | $36,000 |
| Union | 2 | $35,500 |
| Tippah | 2 | $30,250 |
| Lafayette | 1 | $30,000 |
| Itawamba | 1 | $29,000 |
| Sunflower | 1 | $24,708 |
| Coahoma | 1 | $24,375 |
| Oktibbeha | 1 | $20,000 |
| Washington | 1 | $12,000 |
| Marshall | 1 | $10,000 |
| Pontotoc | 1 | $10,000 |
Source: Red Cross major-donor giving by county, three fiscal years.
Internal / executive-director planning use — not donor-facing.
County Deep Dive
Lee County
83,569
People
$63,386
Median HH income
40.2%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age39.3
ALICE households7,372
Poverty households5,553
Risk & response
Expected annual loss$37.9M
Social vulnerability (SVI)74.6%
FEMA declarations (all time)22
Home fires, CY202457
Fires, no RC notification24
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$177,785
Lee County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Lowndes County
58,212
People
$53,551
Median HH income
48.3%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age38.6
ALICE households6,774
Poverty households4,255
Risk & response
Expected annual loss$33.6M
Social vulnerability (SVI)75.2%
FEMA declarations (all time)23
Home fires, CY202451
Fires, no RC notification10
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$57,472
Lowndes County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Lafayette County
57,851
People
$58,412
Median HH income
48.8%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age30.9
ALICE households5,746
Poverty households3,282
Risk & response
Expected annual loss$25.6M
Social vulnerability (SVI)43.9%
FEMA declarations (all time)21
Home fires, CY202429
Fires, no RC notification16
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$30,000
Lafayette County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Oktibbeha County
52,241
People
$43,464
Median HH income
55.9%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age28
ALICE households5,001
Poverty households6,897
Risk & response
Expected annual loss$19.2M
Social vulnerability (SVI)69.4%
FEMA declarations (all time)19
Home fires, CY202431
Fires, no RC notification16
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$20,000
Oktibbeha County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Washington County
43,097
People
$37,665
Median HH income
61.2%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age37.9
ALICE households5,901
Poverty households4,645
Risk & response
Expected annual loss$30.0M
Social vulnerability (SVI)99.7%
FEMA declarations (all time)30
Home fires, CY202486
Fires, no RC notification43
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$12,000
Washington County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Alcorn County
34,024
People
$46,007
Median HH income
48.9%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age41.7
ALICE households4,101
Poverty households2,888
Risk & response
Expected annual loss$18.7M
Social vulnerability (SVI)89.4%
FEMA declarations (all time)18
Home fires, CY202433
Fires, no RC notification12
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Alcorn County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Monroe County
33,774
People
$48,239
Median HH income
48.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age42.1
ALICE households4,183
Poverty households2,474
Risk & response
Expected annual loss$19.6M
Social vulnerability (SVI)61.6%
FEMA declarations (all time)26
Home fires, CY202435
Fires, no RC notification19
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Monroe County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Marshall County
33,435
People
$46,323
Median HH income
52.8%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age40.8
ALICE households4,151
Poverty households2,611
Risk & response
Expected annual loss$19.4M
Social vulnerability (SVI)87.0%
FEMA declarations (all time)18
Home fires, CY202433
Fires, no RC notification15
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$10,000
Marshall County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Panola County
32,695
People
$39,475
Median HH income
56.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age39.4
ALICE households4,085
Poverty households2,941
Risk & response
Expected annual loss$17.3M
Social vulnerability (SVI)86.3%
FEMA declarations (all time)26
Home fires, CY202451
Fires, no RC notification24
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Panola County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Pontotoc County
31,810
People
$54,974
Median HH income
49.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age38.8
ALICE households3,805
Poverty households1,986
Risk & response
Expected annual loss$12.8M
Social vulnerability (SVI)60.9%
FEMA declarations (all time)20
Home fires, CY202425
Fires, no RC notification17
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$10,000
Pontotoc County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Bolivar County
29,999
People
$36,947
Median HH income
61.3%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age36.9
ALICE households3,508
Poverty households3,795
Risk & response
Expected annual loss$22.2M
Social vulnerability (SVI)99.4%
FEMA declarations (all time)24
Home fires, CY202441
Fires, no RC notification17
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$106,250
Bolivar County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Tate County
28,227
People
$55,214
Median HH income
42.3%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age37.8
ALICE households2,588
Poverty households1,950
Risk & response
Expected annual loss$11.4M
Social vulnerability (SVI)89.1%
FEMA declarations (all time)17
Home fires, CY202422
Fires, no RC notification9
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Tate County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Union County
28,053
People
$50,255
Median HH income
49.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age39.8
ALICE households3,588
Poverty households1,371
Risk & response
Expected annual loss$10.5M
Social vulnerability (SVI)69.8%
FEMA declarations (all time)19
Home fires, CY202423
Fires, no RC notification9
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$35,500
Union County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Leflore County
27,396
People
$29,146
Median HH income
63.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age36.2
ALICE households3,103
Poverty households3,176
Risk & response
Expected annual loss$20.0M
Social vulnerability (SVI)94.1%
FEMA declarations (all time)25
Home fires, CY202418
Fires, no RC notification0
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Leflore County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Sunflower County
25,219
People
$35,858
Median HH income
64.2%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age35.2
ALICE households2,788
Poverty households2,389
Risk & response
Expected annual loss$17.9M
Social vulnerability (SVI)93.0%
FEMA declarations (all time)22
Home fires, CY202437
Fires, no RC notification18
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$24,708
Sunflower County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Prentiss County
24,819
People
$49,814
Median HH income
49.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age39.9
ALICE households2,895
Poverty households1,693
Risk & response
Expected annual loss$12.0M
Social vulnerability (SVI)69.9%
FEMA declarations (all time)22
Home fires, CY202432
Fires, no RC notification20
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Prentiss County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Itawamba County
23,977
People
$55,065
Median HH income
44.9%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age40.2
ALICE households2,891
Poverty households1,247
Risk & response
Expected annual loss$11.9M
Social vulnerability (SVI)24.6%
FEMA declarations (all time)26
Home fires, CY202427
Fires, no RC notification16
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$29,000
Itawamba County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Tippah County
21,641
People
$42,525
Median HH income
51.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age40.3
ALICE households2,656
Poverty households1,430
Risk & response
Expected annual loss$10.1M
Social vulnerability (SVI)88.4%
FEMA declarations (all time)20
Home fires, CY202419
Fires, no RC notification6
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$30,250
Tippah County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Grenada County
21,424
People
$44,584
Median HH income
52.5%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age41.6
ALICE households2,660
Poverty households1,819
Risk & response
Expected annual loss$11.9M
Social vulnerability (SVI)84.9%
FEMA declarations (all time)27
Home fires, CY202419
Fires, no RC notification13
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Grenada County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Coahoma County
20,448
People
$33,484
Median HH income
62.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age35.2
ALICE households2,466
Poverty households2,828
Risk & response
Expected annual loss$15.0M
Social vulnerability (SVI)99.0%
FEMA declarations (all time)23
Home fires, CY202461
Fires, no RC notification37
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$24,375
Coahoma County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Tishomingo County
18,534
People
$43,123
Median HH income
47.1%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age45.2
ALICE households1,969
Poverty households2,094
Risk & response
Expected annual loss$8.5M
Social vulnerability (SVI)74.7%
FEMA declarations (all time)19
Home fires, CY202426
Fires, no RC notification15
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Tishomingo County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Clay County
18,218
People
$38,571
Median HH income
55.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age40.2
ALICE households2,306
Poverty households1,957
Risk & response
Expected annual loss$8.8M
Social vulnerability (SVI)79.1%
FEMA declarations (all time)27
Home fires, CY202420
Fires, no RC notification9
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Clay County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Chickasaw County
17,038
People
$39,325
Median HH income
57.5%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age39.6
ALICE households2,107
Poverty households1,735
Risk & response
Expected annual loss$9.6M
Social vulnerability (SVI)95.4%
FEMA declarations (all time)23
Home fires, CY202423
Fires, no RC notification13
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Chickasaw County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Calhoun County
12,919
People
$40,347
Median HH income
52.9%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age41.9
ALICE households1,890
Poverty households1,125
Risk & response
Expected annual loss$6.6M
Social vulnerability (SVI)89.9%
FEMA declarations (all time)22
Home fires, CY202413
Fires, no RC notification8
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Calhoun County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Tallahatchie County
12,575
People
$29,971
Median HH income
65.1%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age38.2
ALICE households1,747
Poverty households1,068
Risk & response
Expected annual loss$7.9M
Social vulnerability (SVI)91.4%
FEMA declarations (all time)27
Home fires, CY202428
Fires, no RC notification7
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Tallahatchie County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Yalobusha County
12,358
People
$44,700
Median HH income
50.1%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age43.1
ALICE households1,382
Poverty households1,143
Risk & response
Expected annual loss$5.5M
Social vulnerability (SVI)74.3%
FEMA declarations (all time)20
Home fires, CY202426
Fires, no RC notification11
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Yalobusha County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Webster County
9,959
People
$55,201
Median HH income
42.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age42.6
ALICE households1,091
Poverty households640
Risk & response
Expected annual loss$3.9M
Social vulnerability (SVI)61.1%
FEMA declarations (all time)22
Home fires, CY202414
Fires, no RC notification8
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Webster County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Carroll County
9,677
People
$47,784
Median HH income
47.6%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age44.5
ALICE households1,095
Poverty households908
Risk & response
Expected annual loss$5.4M
Social vulnerability (SVI)70.0%
FEMA declarations (all time)24
Home fires, CY20249
Fires, no RC notification4
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Carroll County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Montgomery County
9,620
People
$36,681
Median HH income
60.5%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age43
ALICE households1,288
Poverty households1,002
Risk & response
Expected annual loss$4.1M
Social vulnerability (SVI)96.0%
FEMA declarations (all time)21
Home fires, CY202412
Fires, no RC notification2
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Montgomery County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Benton County
7,458
People
$40,852
Median HH income
59.3%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age41.4
ALICE households1,229
Poverty households565
Risk & response
Expected annual loss$3.7M
Social vulnerability (SVI)77.2%
FEMA declarations (all time)17
Home fires, CY202417
Fires, no RC notification7
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$36,000
Benton County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Quitman County
5,881
People
$25,519
Median HH income
60.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age40.5
ALICE households740
Poverty households857
Risk & response
Expected annual loss$4.1M
Social vulnerability (SVI)95.5%
FEMA declarations (all time)22
Home fires, CY202424
Fires, no RC notification8
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Quitman County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools
The chapter's Experience Builder apps & federal tools.
Red Cross Intelligence Briefing
Chapter risk, hardship, hazards & county drilldowns
experience.arcgis.com
Disaster Response Intelligence
Spatial disaster-response intelligence
Experience Builder app
Red Cross Real Estate
Facilities & market intelligence
experience.arcgis.com
Service Area Planning
Service-area geography & planning
Experience Builder app
Community Mobilization V
Local resource & mobilization map
experience.arcgis.com
Biomed
Blood & BioMed footprint
experience.arcgis.com
FEMA RAPT
Resilience analysis & planning
www.fema.gov
Census Community Resilience
People & resilience context
www.census.gov
Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology
Every number, traceable.
Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
| Metric | Source | Vintage |
|---|---|---|
| geography + 2023 demographics | ALICE master / Red Cross reference table | 2023 |
| ALICE + poverty households | MASTER counties ALICE+demographics | 2023 |
| flare | flare_fire_incidents (public AGOL, CY24) | CY2024 |
| smoke_alarms | GIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…) | FY15–24 |
| lives_saved | Lives_Saved_Map_30_Apr_2026 (AGOL item ff313330…) | 2026 |
| blood | Biomed Collections 22-26 by chapter/county | FY22–26 |
| risk + disaster history | FEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master) | FEMA NRI 2025 · SVI 2022 |
| fema disaster history | FEMA Disaster Declarations Summaries v2 | 2026 |
| facilities / real estate (no costs) | Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms) | FY25 |
| home-fire RC responses (SFF/MFF) | DRO National 800-RedCross Calls by County (org AGOL) | FY24–26 |
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data
Full county table.
| County | Pop | Households | Hardship | NRI risk | Exp. annual loss | Fires '24 |
|---|---|---|---|---|---|---|
| Lee | 83,569 | 33,772 | 40.2% | Relatively Moderate | $37.9M | 57 |
| Lowndes | 58,212 | 23,573 | 48.3% | Relatively Low | $33.6M | 51 |
| Lafayette | 57,851 | 23,407 | 48.8% | Relatively Low | $25.6M | 29 |
| Oktibbeha | 52,241 | 21,548 | 55.9% | Relatively Low | $19.2M | 31 |
| Washington | 43,097 | 17,483 | 61.2% | Relatively Moderate | $30.0M | 86 |
| Alcorn | 34,024 | 14,143 | 48.9% | Relatively Low | $18.7M | 33 |
| Monroe | 33,774 | 13,896 | 48.7% | Relatively Low | $19.6M | 35 |
| Marshall | 33,435 | 12,791 | 52.8% | Relatively Low | $19.4M | 33 |
| Panola | 32,695 | 12,672 | 56.7% | Relatively Low | $17.3M | 51 |
| Pontotoc | 31,810 | 12,366 | 49.6% | Relatively Low | $12.8M | 25 |
| Bolivar | 29,999 | 11,738 | 61.3% | Relatively Low | $22.2M | 41 |
| Tate | 28,227 | 10,323 | 42.3% | Very Low | $11.4M | 22 |
| Union | 28,053 | 10,963 | 49.6% | Relatively Low | $10.5M | 23 |
| Leflore | 27,396 | 10,767 | 63.0% | Relatively Low | $20.0M | 18 |
| Sunflower | 25,219 | 8,351 | 64.2% | Relatively Low | $17.9M | 37 |
| Prentiss | 24,819 | 9,583 | 49.0% | Relatively Low | $12.0M | 32 |
| Itawamba | 23,977 | 9,142 | 44.9% | Relatively Low | $11.9M | 27 |
| Tippah | 21,641 | 8,738 | 51.7% | Relatively Low | $10.1M | 19 |
| Grenada | 21,424 | 9,012 | 52.5% | Relatively Low | $11.9M | 19 |
| Coahoma | 20,448 | 8,226 | 62.6% | Relatively Low | $15.0M | 61 |
| Tishomingo | 18,534 | 7,945 | 47.1% | Very Low | $8.5M | 26 |
| Clay | 18,218 | 7,668 | 55.2% | Very Low | $8.8M | 20 |
| Chickasaw | 17,038 | 6,818 | 57.5% | Relatively Low | $9.6M | 23 |
| Calhoun | 12,919 | 5,481 | 52.9% | Very Low | $6.6M | 13 |
| Tallahatchie | 12,575 | 4,579 | 65.1% | Very Low | $7.9M | 28 |
| Yalobusha | 12,358 | 5,380 | 50.1% | Very Low | $5.5M | 26 |
| Webster | 9,959 | 4,126 | 42.2% | Very Low | $3.9M | 14 |
| Carroll | 9,677 | 3,967 | 47.6% | Very Low | $5.4M | 9 |
| Montgomery | 9,620 | 4,240 | 60.5% | Very Low | $4.1M | 12 |
| Benton | 7,458 | 3,141 | 59.3% | Very Low | $3.7M | 17 |
| Quitman | 5,881 | 2,482 | 60.2% | Very Low | $4.1M | 24 |
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.