Chapter ED Intelligence · Chapter Report
ARC of Mid-West Tennessee
Southeast and Caribbean Division · Tennessee Region
TN · 14 counties · HQ Jackson, TN · FEMA Region IV
424,696
People
172,889
Households
49.4%
Households below the ALICE survival threshold
14
Counties · 7,160 sq mi
Nearly 49% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report · Economic vulnerability · Who lives here · Home fire mission (FLARE) · mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint
The chapter's footprint.
14
Counties
7,160
Square miles
424,696
People
Tennessee Region
Southeast and Caribbean Division
| County | People | Sq mi | % of chapter |
|---|---|---|---|
| Madison | 99,060 | 558 | 23.3% |
| Gibson | 50,681 | 604 | 11.9% |
| Weakley | 32,561 | 582 | 7.7% |
| Henry | 32,093 | 593 | 7.6% |
| Carroll | 28,332 | 600 | 6.7% |
| Henderson | 27,895 | 526 | 6.6% |
| Hardin | 27,108 | 596 | 6.4% |
| McNairy | 25,911 | 564 | 6.1% |
| Hardeman | 25,106 | 670 | 5.9% |
| Haywood | 17,598 | 534 | 4.1% |
| Chester | 17,548 | 286 | 4.1% |
| Benton | 15,741 | 436 | 3.7% |
| Crockett | 13,777 | 266 | 3.2% |
| Decatur | 11,285 | 345 | 2.7% |
HQ: Jackson, TN · FEMA Region IV. Counties sorted by population.
Who Lives Here
The people of this chapter.
42
Median age
$50,188
Median household income
18.8%
Age 65+
29.3%
Renter households
Age distribution
Race & ethnicity
Hispanic / Latino (any race): 3.9% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 14 counties; median age and income are population-weighted.
Economic Vulnerability
Where the need is greatest.
| County | People | Median HH income | ALICE | Poverty | Combined |
|---|---|---|---|---|---|
| Hardeman | 25,106 | $41,410 | 39.9% | 18.3% | 58.2% |
| Decatur | 11,285 | $49,025 | 33.8% | 22.2% | 56.0% |
| Haywood | 17,598 | $44,900 | 29.5% | 25.2% | 54.7% |
| Henry | 32,093 | $46,284 | 37.2% | 15.5% | 52.7% |
| McNairy | 25,911 | $48,169 | 35.0% | 17.0% | 52.0% |
| Hardin | 27,108 | $50,694 | 29.3% | 21.7% | 51.1% |
| Carroll | 28,332 | $48,287 | 33.7% | 16.8% | 50.5% |
| Weakley | 32,561 | $47,332 | 32.0% | 18.4% | 50.4% |
| Henderson | 27,895 | $51,264 | 31.7% | 18.4% | 50.1% |
| Chester | 17,548 | $53,439 | 33.7% | 15.4% | 49.1% |
| Benton | 15,741 | $46,223 | 31.3% | 15.9% | 47.2% |
| Madison | 99,060 | $55,121 | 26.3% | 20.8% | 47.1% |
| Crockett | 13,777 | $53,037 | 29.8% | 14.8% | 44.5% |
| Gibson | 50,681 | $51,856 | 26.6% | 16.0% | 42.6% |
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History
What this chapter is up against.
$365.0M
Expected annual loss, all hazards
Madison
Highest-risk county
62.6%
Avg social vulnerability (SVI)
8
FEMA declarations, 5 yr (top county)
| County | NRI risk | Exp. annual loss | SVI %ile | FEMA 5yr | FEMA all |
|---|---|---|---|---|---|
| Madison | Relatively Moderate | $90.8M | 89.7% | 5 | 24 |
| Gibson | Relatively Moderate | $48.5M | 78.3% | 8 | 28 |
| Henry | Relatively Moderate | $38.4M | 61.2% | 7 | 21 |
| Weakley | Relatively Low | $34.6M | 60.8% | 7 | 21 |
| Carroll | Relatively Low | $24.8M | 54.6% | 5 | 24 |
| Hardin | Relatively Low | $19.6M | 50.3% | 6 | 28 |
| Henderson | Relatively Low | $19.5M | 62.7% | 7 | 27 |
| Haywood | Relatively Low | $16.1M | 88.8% | 7 | 21 |
| Hardeman | Relatively Low | $14.8M | 88.7% | 5 | 18 |
| McNairy | Relatively Low | $14.6M | 34.0% | 5 | 21 |
| Chester | Relatively Low | $12.8M | 45.5% | 3 | 16 |
| Crockett | Relatively Low | $12.5M | 72.0% | 6 | 19 |
| Benton | Very Low | $9.7M | 45.1% | 4 | 22 |
| Decatur | Very Low | $8.4M | 45.0% | 7 | 28 |
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History
A chapter shaped by disaster.
54
Federal disaster declarations
1
Hurricanes
Severe Storm
Most common type
2026
Most recent
By incident type
Most recent declarations
| FY | Disaster | Type |
|---|---|---|
| 2026 | Severe Winter Storm | Winter Storm |
| 2026 | Severe Winter Storm | Winter Storm |
| 2025 | Severe Storms, Straight-Line Winds, Tornadoes, And Flooding | Severe Storm |
| 2025 | Severe Storms, Straight-Line Winds, Tornadoes, And Flooding | Severe Storm |
| 2024 | Severe Storms And Tornadoes | Severe Storm |
| 2023 | Severe Storms And Straight-Line Winds | Severe Storm |
| 2023 | Severe Storms, Straight-Line Winds, And Tornado | Severe Storm |
| 2023 | Severe Storms, Straight-Line Winds, And Tornadoes | Severe Storm |
| 2023 | Severe Winter Storm | Winter Storm |
| 2022 | Severe Winter Storm | Severe Storm |
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024
Every home fire is a Red Cross moment.
308
Home fires (2024)
54.9%
Red Cross care rate
113
Fires with no Red Cross notification
7.3
Fires per 10,000 residents
Red Cross cared for 55% of home fires — but 113 (37%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent
Red Cross shows up — and prevents.
2,440
Home-fire calls answered (RC response)
2,304
Single-family fire responses
2,353
Free smoke alarms installed
106
Multi-family fire responses
Red Cross answered 2,440 home-fire calls and installed 2,353 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Blood & BioMed
The blood mission's local footprint.
2,037
Blood units collected (FY22–26)
114
Blood drives held
17
Drives in FY2026
7
Counties with drives
Blood drives are active in 7 of the chapter's 14 counties — every county without one is an employer or civic opening: a host site, a sponsored drive, a standing partnership.
Source: BioMed Collections FY22–FY26 (American Red Cross). Drives = collection events; units = products collected.
Red Cross Facilities
The chapter's physical footprint.
1
Red Cross facilities
0
Owned
1
Leased / licensed
0
BioMed sites
By type / function
BioMed facilities
No BioMed fixed sites in this chapter.
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com).
Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Philanthropy · Major Donors
Who gives here.
Major-donor giving across the chapter — three fiscal years. Internal planning data.
$97,625
Total giving, 3-year
8
Major donors
$0
Current FY · ▼ 100% vs prior FY
$65,000
Top: Madison
| County | Major donors | Total giving, 3-year |
|---|---|---|
| Madison | 3 | $65,000 |
| Haywood | 1 | $10,000 |
| Benton | 1 | $7,500 |
| Chester | 1 | $5,125 |
| Gibson | 1 | $5,000 |
| Henry | 1 | $5,000 |
Source: Red Cross major-donor giving by county, three fiscal years.
Internal / executive-director planning use — not donor-facing.
County Deep Dive
Madison County
99,060
People
$55,121
Median HH income
47.1%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age39.1
ALICE households10,670
Poverty households8,436
Risk & response
Expected annual loss$90.8M
Social vulnerability (SVI)89.7%
FEMA declarations (all time)24
Home fires, CY202450
Fires, no RC notification19
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$65,000
Madison County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Gibson County
50,681
People
$51,856
Median HH income
42.6%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age41.9
ALICE households5,347
Poverty households3,207
Risk & response
Expected annual loss$48.5M
Social vulnerability (SVI)78.3%
FEMA declarations (all time)28
Home fires, CY202431
Fires, no RC notification10
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$5,000
Gibson County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Weakley County
32,561
People
$47,332
Median HH income
50.4%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age39.1
ALICE households4,244
Poverty households2,440
Risk & response
Expected annual loss$34.6M
Social vulnerability (SVI)60.8%
FEMA declarations (all time)21
Home fires, CY202417
Fires, no RC notification6
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Weakley County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Henry County
32,093
People
$46,284
Median HH income
52.7%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age47.7
ALICE households4,908
Poverty households2,046
Risk & response
Expected annual loss$38.4M
Social vulnerability (SVI)61.2%
FEMA declarations (all time)21
Home fires, CY202424
Fires, no RC notification13
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$5,000
Henry County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Carroll County
28,332
People
$48,287
Median HH income
50.5%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age44.1
ALICE households3,792
Poverty households1,889
Risk & response
Expected annual loss$24.8M
Social vulnerability (SVI)54.6%
FEMA declarations (all time)24
Home fires, CY202420
Fires, no RC notification4
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Carroll County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Henderson County
27,895
People
$51,264
Median HH income
50.1%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age42.6
ALICE households3,459
Poverty households2,012
Risk & response
Expected annual loss$19.5M
Social vulnerability (SVI)62.7%
FEMA declarations (all time)27
Home fires, CY202420
Fires, no RC notification13
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Henderson County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Hardin County
27,108
People
$50,694
Median HH income
51.1%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age46.6
ALICE households3,176
Poverty households2,355
Risk & response
Expected annual loss$19.6M
Social vulnerability (SVI)50.3%
FEMA declarations (all time)28
Home fires, CY202429
Fires, no RC notification13
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Hardin County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
McNairy County
25,911
People
$48,169
Median HH income
52.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age44.5
ALICE households3,430
Poverty households1,668
Risk & response
Expected annual loss$14.6M
Social vulnerability (SVI)34.0%
FEMA declarations (all time)21
Home fires, CY202426
Fires, no RC notification4
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
McNairy County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Hardeman County
25,106
People
$41,410
Median HH income
58.2%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age40.6
ALICE households3,611
Poverty households1,654
Risk & response
Expected annual loss$14.8M
Social vulnerability (SVI)88.7%
FEMA declarations (all time)18
Home fires, CY202428
Fires, no RC notification12
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Hardeman County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Haywood County
17,598
People
$44,900
Median HH income
54.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age41.3
ALICE households2,111
Poverty households1,807
Risk & response
Expected annual loss$16.1M
Social vulnerability (SVI)88.8%
FEMA declarations (all time)21
Home fires, CY202410
Fires, no RC notification3
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$10,000
Haywood County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Chester County
17,548
People
$53,439
Median HH income
49.1%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age39.3
ALICE households2,134
Poverty households976
Risk & response
Expected annual loss$12.8M
Social vulnerability (SVI)45.5%
FEMA declarations (all time)16
Home fires, CY202413
Fires, no RC notification7
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$5,125
Chester County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Benton County
15,741
People
$46,223
Median HH income
47.2%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age48.9
ALICE households2,170
Poverty households1,101
Risk & response
Expected annual loss$9.7M
Social vulnerability (SVI)45.1%
FEMA declarations (all time)22
Home fires, CY202412
Fires, no RC notification3
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$7,500
Benton County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Crockett County
13,777
People
$53,037
Median HH income
44.5%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age41.4
ALICE households1,635
Poverty households811
Risk & response
Expected annual loss$12.5M
Social vulnerability (SVI)72.0%
FEMA declarations (all time)19
Home fires, CY20249
Fires, no RC notification2
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Crockett County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Decatur County
11,285
People
$49,025
Median HH income
56.0%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Median age47.2
ALICE households1,499
Poverty households985
Risk & response
Expected annual loss$8.4M
Social vulnerability (SVI)45.0%
FEMA declarations (all time)28
Home fires, CY202419
Fires, no RC notification4
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Decatur County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools
The chapter's Experience Builder apps & federal tools.
Red Cross Intelligence Briefing
Chapter risk, hardship, hazards & county drilldowns
experience.arcgis.com
Disaster Response Intelligence
Spatial disaster-response intelligence
Experience Builder app
Red Cross Real Estate
Facilities & market intelligence
experience.arcgis.com
Service Area Planning
Service-area geography & planning
Experience Builder app
Community Mobilization V
Local resource & mobilization map
experience.arcgis.com
Biomed
Blood & BioMed footprint
experience.arcgis.com
FEMA RAPT
Resilience analysis & planning
www.fema.gov
Census Community Resilience
People & resilience context
www.census.gov
Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology
Every number, traceable.
Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
| Metric | Source | Vintage |
|---|---|---|
| geography + 2023 demographics | ALICE master / Red Cross reference table | 2023 |
| ALICE + poverty households | MASTER counties ALICE+demographics | 2023 |
| flare | flare_fire_incidents (public AGOL, CY24) | CY2024 |
| smoke_alarms | GIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…) | FY15–24 |
| lives_saved | Lives_Saved_Map_30_Apr_2026 (AGOL item ff313330…) | 2026 |
| blood | Biomed Collections 22-26 by chapter/county | FY22–26 |
| risk + disaster history | FEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master) | FEMA NRI 2025 · SVI 2022 |
| fema disaster history | FEMA Disaster Declarations Summaries v2 | 2026 |
| facilities / real estate (no costs) | Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms) | FY25 |
| home-fire RC responses (SFF/MFF) | DRO National 800-RedCross Calls by County (org AGOL) | FY24–26 |
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data
Full county table.
| County | Pop | Households | Hardship | NRI risk | Exp. annual loss | Fires '24 |
|---|---|---|---|---|---|---|
| Madison | 99,060 | 40,001 | 47.1% | Relatively Moderate | $90.8M | 50 |
| Gibson | 50,681 | 20,321 | 42.6% | Relatively Moderate | $48.5M | 31 |
| Weakley | 32,561 | 13,306 | 50.4% | Relatively Low | $34.6M | 17 |
| Henry | 32,093 | 13,766 | 52.7% | Relatively Moderate | $38.4M | 24 |
| Carroll | 28,332 | 11,444 | 50.5% | Relatively Low | $24.8M | 20 |
| Henderson | 27,895 | 11,476 | 50.1% | Relatively Low | $19.5M | 20 |
| Hardin | 27,108 | 11,453 | 51.1% | Relatively Low | $19.6M | 29 |
| McNairy | 25,911 | 10,787 | 52.0% | Relatively Low | $14.6M | 26 |
| Hardeman | 25,106 | 9,097 | 58.2% | Relatively Low | $14.8M | 28 |
| Haywood | 17,598 | 7,373 | 54.7% | Relatively Low | $16.1M | 10 |
| Chester | 17,548 | 6,609 | 49.1% | Relatively Low | $12.8M | 13 |
| Benton | 15,741 | 6,860 | 47.2% | Very Low | $9.7M | 12 |
| Crockett | 13,777 | 5,542 | 44.5% | Relatively Low | $12.5M | 9 |
| Decatur | 11,285 | 4,854 | 56.0% | Very Low | $8.4M | 19 |
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.