Chapter ED Intelligence · Chapter Report
ARC of Greater Atlanta
Southeast and Caribbean Division · Georgia Region
GA · 12 counties · HQ Atlanta, GA · FEMA Region IV
5,160,707
People
1,937,860
Households
43.0%
Households below the ALICE survival threshold
12
Counties · 3,616 sq mi
Nearly 43% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report · Economic vulnerability · Who lives here · Home fire mission (FLARE) · mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint
The chapter's footprint.
12
Counties
3,616
Square miles
5,160,707
People
Georgia Region
Southeast and Caribbean Division
| County | People | Sq mi | % of chapter |
|---|---|---|---|
| Fulton | 1,099,007 | 534 | 21.3% |
| Gwinnett | 997,134 | 437 | 19.3% |
| Cobb | 782,323 | 344 | 15.2% |
| DeKalb | 772,995 | 271 | 15.0% |
| Clayton | 305,387 | 144 | 5.9% |
| Cherokee | 286,535 | 434 | 5.6% |
| Henry | 253,504 | 327 | 4.9% |
| Paulding | 179,709 | 314 | 3.5% |
| Douglas | 148,032 | 201 | 2.9% |
| Fayette | 123,297 | 199 | 2.4% |
| Newton | 117,267 | 279 | 2.3% |
| Rockdale | 95,517 | 132 | 1.9% |
HQ: Atlanta, GA · FEMA Region IV. Counties sorted by population.
Who Lives Here
The people of this chapter.
37
Median age
$82,334
Median household income
12.1%
Age 65+
37.1%
Renter households
Age distribution
Race & ethnicity
Hispanic / Latino (any race): 13.6% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 12 counties; median age and income are population-weighted.
Economic Vulnerability
Where the need is greatest.
| County | People | Median HH income | ALICE | Poverty | Combined |
|---|---|---|---|---|---|
| Clayton | 305,387 | $53,398 | 44.8% | 14.7% | 59.5% |
| Rockdale | 95,517 | $68,807 | 41.2% | 9.9% | 51.2% |
| Newton | 117,267 | $75,365 | 39.5% | 11.4% | 51.0% |
| Gwinnett | 997,134 | $79,149 | 36.7% | 10.7% | 47.5% |
| DeKalb | 772,995 | $75,027 | 35.0% | 12.3% | 47.2% |
| Henry | 253,504 | $77,153 | 36.3% | 10.0% | 46.4% |
| Douglas | 148,032 | $67,973 | 31.9% | 11.5% | 43.4% |
| Paulding | 179,709 | $97,815 | 33.5% | 8.1% | 41.6% |
| Fulton | 1,099,007 | $87,330 | 24.8% | 13.0% | 37.9% |
| Cobb | 782,323 | $93,037 | 28.6% | 8.3% | 36.8% |
| Fayette | 123,297 | $92,178 | 29.9% | 6.2% | 36.0% |
| Cherokee | 286,535 | $100,996 | 28.9% | 6.1% | 34.9% |
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History
What this chapter is up against.
$1149.3M
Expected annual loss, all hazards
Fulton
Highest-risk county
54.1%
Avg social vulnerability (SVI)
4
FEMA declarations, 5 yr (top county)
| County | NRI risk | Exp. annual loss | SVI %ile | FEMA 5yr | FEMA all |
|---|---|---|---|---|---|
| Fulton | Relatively High | $234.6M | 66.0% | 3 | 21 |
| Gwinnett | Relatively High | $211.5M | 64.3% | 2 | 14 |
| Cobb | Relatively High | $209.6M | 39.9% | 2 | 19 |
| DeKalb | Relatively Moderate | $153.3M | 79.0% | 2 | 17 |
| Cherokee | Relatively Moderate | $78.3M | 19.7% | 2 | 19 |
| Clayton | Relatively Moderate | $59.9M | 94.9% | 2 | 15 |
| Henry | Relatively Low | $51.6M | 40.2% | 3 | 16 |
| Paulding | Relatively Low | $39.6M | 14.3% | 3 | 19 |
| Douglas | Relatively Low | $34.2M | 70.1% | 2 | 18 |
| Fayette | Relatively Low | $32.0M | 16.9% | 2 | 14 |
| Newton | Relatively Low | $22.8M | 65.8% | 4 | 20 |
| Rockdale | Relatively Low | $21.8M | 77.7% | 2 | 16 |
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History
A chapter shaped by disaster.
33
Federal disaster declarations
7
Hurricanes
Severe Storm
Most common type
2026
Most recent
By incident type
Most recent declarations
| FY | Disaster | Type |
|---|---|---|
| 2026 | Severe Winter Storm | Winter Storm |
| 2024 | Hurricane Helene | Hurricane |
| 2024 | Hurricane Helene | Tropical Storm |
| 2023 | Severe Storms, Straight-Line Winds, And Tornadoes | Severe Storm |
| 2021 | Tropical Storm Zeta | Hurricane |
| 2020 | Covid-19 Pandemic | Biological |
| 2020 | Covid-19 | Biological |
| 2017 | Hurricane Irma | Hurricane |
| 2017 | Hurricane Irma | Hurricane |
| 2016 | Severe Storms And Flooding | Severe Storm |
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024
Every home fire is a Red Cross moment.
1,322
Home fires (2024)
51.5%
Red Cross care rate
458
Fires with no Red Cross notification
2.6
Fires per 10,000 residents
Red Cross cared for 52% of home fires — but 458 (35%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent
Red Cross shows up — and prevents.
16,505
Home-fire calls answered (RC response)
11,675
Single-family fire responses
7,221
Free smoke alarms installed
4,680
Multi-family fire responses
Red Cross answered 16,505 home-fire calls and installed 7,221 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Blood & BioMed
The blood mission's local footprint.
290,338
Blood units collected (FY22–26)
11,327
Blood drives held
2,112
Drives in FY2026
12
Counties with drives
Blood drives are active in 12 of the chapter's 12 counties — every county without one is an employer or civic opening: a host site, a sponsored drive, a standing partnership.
Source: BioMed Collections FY22–FY26 (American Red Cross). Drives = collection events; units = products collected.
Red Cross Facilities
The chapter's physical footprint.
8
Red Cross facilities
2
Owned
6
Leased / licensed
6
BioMed sites
By type / function
BioMed facilities
Conyers GA Blood Donation CenterPlatelets & Red Cells
Fayetteville GA Blood Donation CenterPlatelets & Red Cells
Cobb Blood Donation CenterPlatelets & Red Cells & Plasma
Alpharetta GA Blood Donation CenterPlatelets & Red Cells & Plasma
Duluth GA Blood Donation CenterPlatelets & Red Cells & Plasma
Midtown Blood Donation CenterPlatelets & Red Cells & Plasma
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com).
Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Philanthropy · Major Donors
Who gives here.
Major-donor giving across the chapter — three fiscal years. Internal planning data.
$38,356,198
Total giving, 3-year
362
Major donors
$3,199,483
Current FY · ▼ 88% vs prior FY
$32,699,348
Top: Fulton
| County | Major donors | Total giving, 3-year |
|---|---|---|
| Fulton | 202 | $32,699,348 |
| Cobb | 60 | $2,468,532 |
| DeKalb | 58 | $2,357,432 |
| Gwinnett | 21 | $497,306 |
| Fayette | 11 | $161,300 |
| Cherokee | 7 | $119,770 |
| Paulding | 1 | $25,510 |
| Rockdale | 1 | $17,000 |
| Henry | 1 | $10,000 |
Source: Red Cross major-donor giving by county, three fiscal years.
Internal / executive-director planning use — not donor-facing.
County Deep Dive
Fulton County
1,099,007
People
$87,330
Median HH income
37.9%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age36.4
ALICE households113,903
Poverty households59,780
Risk & response
Expected annual loss$234.6M
Social vulnerability (SVI)66.0%
FEMA declarations (all time)21
Home fires, CY2024289
Fires, no RC notification74
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$32,699,348
Fulton County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Gwinnett County
997,134
People
$79,149
Median HH income
47.5%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age35.5
ALICE households121,353
Poverty households35,363
Risk & response
Expected annual loss$211.5M
Social vulnerability (SVI)64.3%
FEMA declarations (all time)14
Home fires, CY2024269
Fires, no RC notification173
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$497,306
Gwinnett County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Cobb County
782,323
People
$93,037
Median HH income
36.8%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age37.5
ALICE households85,481
Poverty households24,706
Risk & response
Expected annual loss$209.6M
Social vulnerability (SVI)39.9%
FEMA declarations (all time)19
Home fires, CY2024147
Fires, no RC notification54
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$2,468,532
Cobb County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
DeKalb County
772,995
People
$75,027
Median HH income
47.2%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age36.5
ALICE households101,860
Poverty households35,734
Risk & response
Expected annual loss$153.3M
Social vulnerability (SVI)79.0%
FEMA declarations (all time)17
Home fires, CY2024252
Fires, no RC notification84
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$2,357,432
DeKalb County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Clayton County
305,387
People
$53,398
Median HH income
59.5%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age33.9
ALICE households47,928
Poverty households15,707
Risk & response
Expected annual loss$59.9M
Social vulnerability (SVI)94.9%
FEMA declarations (all time)15
Home fires, CY2024117
Fires, no RC notification40
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Clayton County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Cherokee County
286,535
People
$100,996
Median HH income
34.9%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age38.2
ALICE households29,698
Poverty households6,232
Risk & response
Expected annual loss$78.3M
Social vulnerability (SVI)19.7%
FEMA declarations (all time)19
Home fires, CY202439
Fires, no RC notification9
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$119,770
Cherokee County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Henry County
253,504
People
$77,153
Median HH income
46.4%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age37
ALICE households32,460
Poverty households8,964
Risk & response
Expected annual loss$51.6M
Social vulnerability (SVI)40.2%
FEMA declarations (all time)16
Home fires, CY202469
Fires, no RC notification6
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$10,000
Henry County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Paulding County
179,709
People
$97,815
Median HH income
41.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age36
ALICE households20,587
Poverty households4,971
Risk & response
Expected annual loss$39.6M
Social vulnerability (SVI)14.3%
FEMA declarations (all time)19
Home fires, CY202417
Fires, no RC notification0
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$25,510
Paulding County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Douglas County
148,032
People
$67,973
Median HH income
43.4%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age36.7
ALICE households17,017
Poverty households6,137
Risk & response
Expected annual loss$34.2M
Social vulnerability (SVI)70.1%
FEMA declarations (all time)18
Home fires, CY202439
Fires, no RC notification6
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Douglas County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Fayette County
123,297
People
$92,178
Median HH income
36.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age45
ALICE households13,047
Poverty households2,688
Risk & response
Expected annual loss$32.0M
Social vulnerability (SVI)16.9%
FEMA declarations (all time)14
Home fires, CY202426
Fires, no RC notification8
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$161,300
Fayette County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Newton County
117,267
People
$75,365
Median HH income
51.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age36.7
ALICE households16,025
Poverty households4,626
Risk & response
Expected annual loss$22.8M
Social vulnerability (SVI)65.8%
FEMA declarations (all time)20
Home fires, CY202430
Fires, no RC notification1
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Newton County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Rockdale County
95,517
People
$68,807
Median HH income
51.2%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age38.7
ALICE households14,006
Poverty households3,373
Risk & response
Expected annual loss$21.8M
Social vulnerability (SVI)77.7%
FEMA declarations (all time)16
Home fires, CY202428
Fires, no RC notification3
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$17,000
Rockdale County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools
The chapter's Experience Builder apps & federal tools.
Red Cross Intelligence Briefing
Chapter risk, hardship, hazards & county drilldowns
experience.arcgis.com
Disaster Response Intelligence
Spatial disaster-response intelligence
Experience Builder app
Red Cross Real Estate
Facilities & market intelligence
experience.arcgis.com
Service Area Planning
Service-area geography & planning
Experience Builder app
Community Mobilization V
Local resource & mobilization map
experience.arcgis.com
Biomed
Blood & BioMed footprint
experience.arcgis.com
FEMA RAPT
Resilience analysis & planning
www.fema.gov
Census Community Resilience
People & resilience context
www.census.gov
Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology
Every number, traceable.
Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
| Metric | Source | Vintage |
|---|---|---|
| geography + 2023 demographics | ALICE master / Red Cross reference table | 2023 |
| ALICE + poverty households | MASTER counties ALICE+demographics | 2023 |
| flare | flare_fire_incidents (public AGOL, CY24) | CY2024 |
| smoke_alarms | GIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…) | FY15–24 |
| lives_saved | Lives_Saved_Map_30_Apr_2026 (AGOL item ff313330…) | 2026 |
| blood | Biomed Collections 22-26 by chapter/county | FY22–26 |
| risk + disaster history | FEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master) | FEMA NRI 2025 · SVI 2022 |
| fema disaster history | FEMA Disaster Declarations Summaries v2 | 2026 |
| facilities / real estate (no costs) | Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms) | FY25 |
| home-fire RC responses (SFF/MFF) | DRO National 800-RedCross Calls by County (org AGOL) | FY24–26 |
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data
Full county table.
| County | Pop | Households | Hardship | NRI risk | Exp. annual loss | Fires '24 |
|---|---|---|---|---|---|---|
| Fulton | 1,099,007 | 466,246 | 37.9% | Relatively High | $234.6M | 289 |
| Gwinnett | 997,134 | 331,168 | 47.5% | Relatively High | $211.5M | 269 |
| Cobb | 782,323 | 298,966 | 36.8% | Relatively High | $209.6M | 147 |
| DeKalb | 772,995 | 307,128 | 47.2% | Relatively Moderate | $153.3M | 252 |
| Clayton | 305,387 | 109,637 | 59.5% | Relatively Moderate | $59.9M | 117 |
| Cherokee | 286,535 | 103,756 | 34.9% | Relatively Moderate | $78.3M | 39 |
| Henry | 253,504 | 87,674 | 46.4% | Relatively Low | $51.6M | 69 |
| Paulding | 179,709 | 60,818 | 41.6% | Relatively Low | $39.6M | 17 |
| Douglas | 148,032 | 52,481 | 43.4% | Relatively Low | $34.2M | 39 |
| Fayette | 123,297 | 44,617 | 36.0% | Relatively Low | $32.0M | 26 |
| Newton | 117,267 | 41,337 | 51.0% | Relatively Low | $22.8M | 30 |
| Rockdale | 95,517 | 34,032 | 51.2% | Relatively Low | $21.8M | 28 |
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.