PilotThese figures are preliminary and may be inaccurate — verify before external use or decisions.
Chapter ED Intelligence · Chapter Report

ARC of Central Ohio

Central Atlantic Division  ·  Central and Southern Ohio Region
OH  ·  9 counties  ·  HQ Columbus, OH  ·  FEMA Region V
2,021,587
People
802,359
Households
36.1%
Households below the ALICE survival threshold
9
Counties · 4,392 sq mi
Nearly 36% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report  ·  Economic vulnerability  ·  Who lives here  ·  Home fire mission (FLARE)  ·  mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Executive Summary

The brief.

The American Red Cross chapter serving Central and Southern Ohio's nine-county footprint is responsible for 2,021,587 people, more than a third of whom live in households that cannot meet basic survival needs according to the ALICE threshold. That economic fragility is not background noise — it is the operating condition. When disaster strikes here, most families have no financial cushion, no margin for recovery, and no fallback. The chapter's average Social Vulnerability Index of 34.3 percent confirms that structural disadvantage is distributed across the region, not concentrated in isolated pockets, and 31 federal disaster declarations establish that this is not a hypothetical risk environment. The actuarial exposure is $526,119,417 in expected annual loss.

Home fire remains the dominant, immediate threat. In calendar year 2024, the chapter documented 637 home fires — and in 41.4 percent of those incidents, the Red Cross received no notification at the time of the event. That gap represents hundreds of families who needed help and were not reached. Against that reality, the chapter has installed 15,001 smoke alarms, a meaningful investment in prevention that nonetheless leaves significant detection and response capacity to be built.

This is the context for a partnership conversation. The Red Cross mission — preventing and alleviating human suffering in the face of emergencies — is not abstract in this region; it is measurable, urgent, and currently under-resourced relative to demonstrated need. A community partner with presence, trust, or resources in these nine counties has a direct line from investment to impact, and this chapter has the operational infrastructure, the data, and the mandate to make that partnership perform.

2,021,587
People
36.1%
Below ALICE threshold
9
Counties
802,359
Households
AI-synthesized from this report's verified data; every figure appears sourced on the pages that follow.
Geography & Footprint

The chapter's footprint.

9
Counties
4,392
Square miles
2,021,587
People
Central and Southern Ohio Region
Central Atlantic Division
CountyPeopleSq mi% of chapter
Franklin1,354,87654367.0%
Delaware229,93845711.4%
Fairfield163,5135098.1%
Ross76,7736933.8%
Union67,0924373.3%
Pickaway60,0575073.0%
Fayette28,9494071.4%
Hocking27,8064241.4%
Vinton12,5834150.6%
HQ: Columbus, OH · FEMA Region V. Counties sorted by population.
Who Lives Here

The people of this chapter.

37
Median age
$75,213
Median household income
13.7%
Age 65+
40.0%
Renter households
Age distribution
Children (0–14)19%
Youth (15–24)14%
Adults (25–64)52%
Seniors (65+)14%
Race & ethnicity
White68%
Black17%
Two or more7%
Asian5%
Other3%
Hispanic / Latino (any race): 5.9% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 9 counties; median age and income are population-weighted.
Economic Vulnerability

Where the need is greatest.

CountyPeopleMedian HH incomeALICEPovertyCombined
Ross76,773$54,68229.1%14.7%43.7%
Vinton12,583$48,64124.7%18.0%42.7%
Fayette28,949$54,06124.5%16.1%40.6%
Hocking27,806$60,16425.7%14.5%40.2%
Pickaway60,057$68,51427.9%12.2%40.1%
Franklin1,354,876$68,55124.4%14.0%38.5%
Fairfield163,513$82,32324.6%8.0%32.6%
Union67,092$102,80821.0%5.3%26.3%
Delaware229,938$115,89916.1%4.7%20.8%
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History

What this chapter is up against.

$526.1M
Expected annual loss, all hazards
Franklin
Highest-risk county
34.3%
Avg social vulnerability (SVI)
1
FEMA declarations, 5 yr (top county)
CountyNRI riskExp. annual lossSVI %ileFEMA 5yrFEMA all
FranklinRelatively High$331.4M65.0%020
DelawareRelatively Low$69.4M2.4%115
FairfieldRelatively Low$39.0M19.6%013
RossRelatively Low$21.5M59.3%016
UnionVery Low$19.0M1.7%113
PickawayRelatively Low$18.4M35.9%015
HockingRelatively Low$14.1M49.8%018
FayetteVery Low$9.5M39.1%011
VintonVery Low$3.8M35.9%016
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History

A chapter shaped by disaster.

31
Federal disaster declarations
1
Hurricanes
Severe Storm
Most common type
2024
Most recent
By incident type
Severe Storm14
Flood5
Tornado5
Snowstorm4
Biological2
Hurricane1
Most recent declarations
FYDisasterType
2024TornadoesTornado
2020Covid-19 PandemicBiological
2020Covid-19 Biological
2019Severe Storms, Straight-Line Winds, Tornadoes, Flooding, Landslides, And MudslideTornado
2019Severe Storms, Flooding, And LandslidesFlood
2018Severe Storms, Landslides, And MudslidesFlood
2012Severe Storms And Straight-Line WindsSevere Storm
2012Severe StormsSevere Storm
2011Severe Storms And FloodingSevere Storm
2009Severe Wind Storm Associated With Tropical Depression IkeSevere Storm
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024

Every home fire is a Red Cross moment.

637
Home fires (2024)
51.0%
Red Cross care rate
264
Fires with no Red Cross notification
3.2
Fires per 10,000 residents
Red Cross cared for 51% of home fires — but 264 (41%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent

Red Cross shows up — and prevents.

7,004
Home-fire calls answered (RC response)
5,733
Single-family fire responses
15,001
Free smoke alarms installed
1,265
Multi-family fire responses
Red Cross answered 7,004 home-fire calls and installed 15,001 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Blood & BioMed

The blood mission's local footprint.

342,133
Blood units collected (FY22–26)
13,374
Blood drives held
2,742
Drives in FY2026
9
Counties with drives
Blood drives are active in 9 of the chapter's 9 counties — every county without one is an employer or civic opening: a host site, a sponsored drive, a standing partnership.
Source: BioMed Collections FY22–FY26 (American Red Cross). Drives = collection events; units = products collected.
Red Cross Facilities

The chapter's physical footprint.

14
Red Cross facilities
5
Owned
9
Leased / licensed
6
BioMed sites
By type / function
BioMed site6
Shared site3
Humanitarian office3
Partner / indirect site2
BioMed facilities
Lancaster OH Blood Donation CenterPlatelets & Red Cells
Delaware OH Blood Donor CenterPlatelets & Red Cells
Carriage Place Blood Donation CenterPlatelets & Red Cells
Polaris Blood Donation CenterPlatelets & Red Cells
Westbelt Blood Donation CenterRed Cells
Stone Ridge Blood Donation CenterPlatelets & Red Cells
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com). Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Philanthropy · Major Donors

Who gives here.

Major-donor giving across the chapter — three fiscal years. Internal planning data.
$14,866,774
Total giving, 3-year
159
Major donors
$1,499,163
Current FY · ▼ 80% vs prior FY
$12,672,432
Top: Franklin
CountyMajor donorsTotal giving, 3-year
Franklin124$12,672,432
Delaware21$1,896,966
Fayette1$120,000
Fairfield4$68,056
Union4$52,409
Ross3$44,391
Pickaway2$12,520
Source: Red Cross major-donor giving by county, three fiscal years. Internal / executive-director planning use — not donor-facing.
The Relationship Strategy

Turning proof into partners.

“We help take care of your employees and their families.”
Board as a capability network
Recruit for access, influence, expertise, geography, and credibility — not just names.
Committee-to-board pipeline
Move community volunteers toward committee member, board member, then officer.
County champion strategy
Find one person in each county whose phone call always gets returned.
Mission-connected relationships
Tie board, faith, civic, employer, and major-gift relationships back to the mission.
Universal board-development doctrine — identical for every chapter. The targets on the next pages are bespoke to this one.
AI Market Analysis · Partnership Potential

Where the opportunity is.

ARC of Central Ohio is anchored by Columbus — a fast-growing metro with a rare density of Fortune 500 headquarters (Nationwide, Cardinal Health, AEP, Huntington, L Brands), the nation's largest bank employer locally (JPMorgan Chase), a flagship research university with an academic medical center, and one of the country's largest community foundations. Across its 9 counties this is one of the strongest corporate, major-gift, and volunteer markets any chapter could ask for.
Fortune 500 HQ corridorHigh
Nationwide, Cardinal Health, AEP, Huntington, and L Brands headquarter in Franklin County — a concentration of corporate community-relations budgets and executive talent few chapters can match.
Opening move: Pursue corporate partnership, workplace giving, and executive board recruitment across the HQ corridor.
Financial servicesHigh
JPMorgan Chase is the metro's largest employer; with Huntington and Nationwide, Columbus is a major banking and wealth center.
Opening move: Build workplace giving, major gifts, and Tiffany Circle from the financial-services base.
University & academic healthHigh
Ohio State and Wexner Medical, with OhioHealth and Mount Carmel, anchor leadership, alumni reach, physician champions, and large-scale blood partnership.
Opening move: Ask for leadership, alumni networks, student volunteers, physician champions, and campus blood drives.
Advanced manufacturingStrong
Honda's Marysville operations and its supplier base employ thousands of families in Union and surrounding counties.
Opening move: Pitch workforce preparedness and recovery partnership to Honda and its supplier network.
Major gifts & philanthropyHigh
The Columbus Foundation — among the largest community foundations in the country — plus dense corporate foundations create an exceptional major-gift market.
Opening move: Partner with The Columbus Foundation and cultivate corporate-foundation major gifts and Tiffany Circle.
AI analysis over verified local anchors (employers, institutions, demographics, risk, disaster history). Directional — review before donor use; every figure traces to the data pages in this report.
Bespoke Targets · Employers

Employers that already hold local trust.

Start where the chapter's working families already are.
JPMorgan Chase
Financial services (largest local employer) · Franklin
Nationwide Insurance (HQ)
Insurance / financial · Franklin
Cardinal Health (HQ)
Healthcare distribution · Franklin (Dublin)
Honda of America
Advanced manufacturing · Union (Marysville)
American Electric Power (HQ)
Utility / energy · Franklin
What she can say
“We help take care of your employees and their families.”
Verified local anchors; relationship plan reviewed before use. AI-drafted over known major anchors — verify before donor use.
Bespoke Targets · Institutions & Civic

Anchor institutions and the doors they open.

Universities & health systems
The Ohio State University + Wexner Medical Center
Flagship university + academic health · Franklin
OhioHealth
Health system · Multiple
Mount Carmel Health System
Health system · Franklin
Columbus State Community College
College · Franklin
Battelle
Research institute · Franklin
Financial, civic & faith
Huntington Bancshares · Fifth Third
Banking
The Columbus Foundation
Philanthropy (one of the largest U.S. community foundations)
AEP Ohio
Utility
County sheriffs & commissioners
Government
Corporate foundations & wealth managers
Wealth
Faith & community networks
Faith
Columbus = rare Fortune-500 HQ density; The Columbus Foundation as anchor partner.
County Deep Dive

Franklin County

Franklin County is the mission epicenter of the chapter — home to Columbus, The Ohio State University, and 1.35 million residents, it is the 12th-largest county by population in the United States and growing. A median age of just 35.8 and a 23% Black population reflect a genuinely young, diverse, and economically stratified city; median income of $68,551 masks enormous inequality, and 38.5% of residents are ALICE or in poverty. Columbus's identity is shaped by university energy, immigrant communities, a booming tech and logistics economy, and persistent neighborhood-level disinvestment on the South and East Sides.

With an NRI score of Relatively High and an SVI at the 65th percentile, Franklin carries the chapter's greatest composite disaster risk and social vulnerability by a wide margin — and 459 home fires in CY24 represent more than 55% of the chapter's total fire responses. This is where the chapter deploys the most resources, maintains the deepest community partnerships, and faces the hardest casework. Relationships with Columbus Fire, Columbus Public Health, neighborhood CDCs, and faith communities in high-fire ZIP codes are not optional — they are the operational backbone. Equitable service delivery across Franklin's geography and demographic breadth is the defining challenge of the entire chapter.

1,354,876
People
$68,551
Median HH income
38.5%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)13%
Median age35.8
ALICE households137,201
Poverty households78,780
Risk & response
Expected annual loss$331.4M
Social vulnerability (SVI)65.0%
FEMA declarations (all time)20
Home fires, CY2024459
Fires, no RC notification188
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$12,672,432
Franklin County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Delaware County

Delaware County is Central Ohio's prosperity corridor — a fast-growing suburban powerhouse where median household income of $115,899 ranks among the highest in Ohio and a median age of 39 reflects waves of young professional families who have followed corporate campuses and master-planned communities north out of Columbus. The county's identity is shaped by explosive residential development, strong school systems, and an economy anchored in healthcare, finance, and tech. Yet affluence is not universal: 20.8% of residents fall in ALICE or poverty categories, a population often invisible against the county's gleaming aggregate numbers.

With an NRI score of Relatively Low and an SVI at just the 2.4th percentile, Delaware presents the chapter's lowest structural vulnerability profile — but low risk is not no risk. Thirty-six home fires in CY24 still mean 36 families needing immediate relief, and in a county of rapid infill construction and busy two-income households, smoke alarm coverage can lag growth. Partnership strategy here should lean on corporate and civic sponsors flush with resources, while building micro-targeted outreach to the ALICE households tucked into older pockets of the county who lack the savings buffer their neighbors enjoy.

229,938
People
$115,899
Median HH income
20.8%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)22%
Seniors (65+)13%
Median age39
ALICE households13,623
Poverty households3,946
Risk & response
Expected annual loss$69.4M
Social vulnerability (SVI)2.4%
FEMA declarations (all time)15
Home fires, CY202436
Fires, no RC notification20
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$1,896,966
Delaware County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Fairfield County

Fairfield County sits at the southeastern edge of the Columbus metro as a study in suburban-rural transition — Lancaster, its county seat, carries the proud legacy of a glass-manufacturing town while newer subdivisions push steadily toward Pickerington and Canal Winchester. A median income of $82,323 and median age of 40.8 signal a stable, working-to-middle-class population, but 32.6% of residents are ALICE or in poverty and 16% are seniors, a combination that creates genuine financial fragility beneath the surface stability. The county's 9% Black population, the second-highest share in the chapter outside Franklin, underscores the importance of culturally responsive outreach.

Forty home fires in CY24 — the second-highest raw count in the chapter after Franklin — make Fairfield a high-priority fire response county, and an SVI at the 19.6th percentile confirms moderate social vulnerability. Older housing stock in Lancaster and rural townships drives ignition risk, while a growing commuter corridor along US-33 brings population density without proportionate infrastructure investment. The chapter should cultivate relationships with Lancaster Fire, Fairfield County EMA, and faith communities serving the Black and working-class populations in Lancaster proper to ensure sound alarm coverage and rapid casework capacity in what is effectively a high-volume response county.

163,513
People
$82,323
Median HH income
32.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)16%
Median age40.8
ALICE households15,441
Poverty households5,034
Risk & response
Expected annual loss$39.0M
Social vulnerability (SVI)19.6%
FEMA declarations (all time)13
Home fires, CY202440
Fires, no RC notification21
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$68,056
Fairfield County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Ross County

Ross County anchors the chapter's southern reach as a mid-sized county shaped by federal presence, Appalachian heritage, and persistent economic hardship. Chillicothe, the county seat and Ohio's first capital, carries deep historical significance but also the weight of a deindustrialized economy: median income of $54,682 and 43.7% ALICE-plus-poverty — the highest ALICE rate in the chapter — underscore a community where more than four in ten residents lack financial stability. The Scioto River corridor, the VA Medical Center, and two state correctional facilities define much of the county's institutional employment base, and a 17% senior population adds service demand.

With an SVI at the 59.3rd percentile, Ross ranks second only to Franklin in social vulnerability among chapter counties, and 43 home fires in CY24 place it third in raw fire volume — a striking figure for a county one-eighteenth the size of Franklin. Older housing, poverty, and a dispersed rural population combine to create elevated ignition risk and reduced capacity to recover without outside assistance. The Scioto River also brings credible flood risk to Chillicothe neighborhoods. The chapter must treat Ross as a high-investment county: robust volunteer capacity, strong relationships with Chillicothe Fire and county EMA, and sustained home fire campaign presence in the neighborhoods where the data says fires keep happening.

76,773
People
$54,682
Median HH income
43.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)16%
Seniors (65+)17%
Median age41.5
ALICE households8,390
Poverty households4,236
Risk & response
Expected annual loss$21.5M
Social vulnerability (SVI)59.3%
FEMA declarations (all time)16
Home fires, CY202443
Fires, no RC notification9
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$44,391
Ross County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Union County

Union County is the chapter's other prosperity story — a fast-growing exurban county where Honda's Marysville manufacturing complex has anchored a strong industrial economy for four decades, producing a median income of $102,808, a youthful median age of 38.7, and an SVI at just the 1.7th percentile, the lowest in the entire chapter. The county's identity is shaped by the rare combination of manufacturing strength and bedroom-community growth as Columbus sprawl pushes northwest; its 13% senior share and 26.3% ALICE rate are notably lower than peer counties, reflecting a workforce-age population with reasonable wage access.

Union's Very Low NRI and near-zero social vulnerability make it the chapter's most resilient county by the numbers, and just four home fires in CY24 confirm a low operational tempo. But low risk demands strategic, not negligible, investment — Honda's supplier ecosystem and the growing Marysville and Plain City residential base represent an underutilized corporate and civic partnership opportunity for chapter fundraising and volunteer recruitment. The chapter should cultivate Union County as a resource-generating and volunteer-rich county that can support surge capacity elsewhere in the service area, while maintaining baseline preparedness programming for the ALICE households and newer immigrant workers in the manufacturing supply chain who may lack social capital in emergencies.

67,092
People
$102,808
Median HH income
26.3%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)20%
Seniors (65+)13%
Median age38.7
ALICE households4,944
Poverty households1,238
Risk & response
Expected annual loss$19.0M
Social vulnerability (SVI)1.7%
FEMA declarations (all time)13
Home fires, CY20244
Fires, no RC notification1
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$52,409
Union County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Pickaway County

Pickaway County occupies a distinct niche as a rural county caught mid-transition — Circleville and its famous Pumpkin Show project an agrarian identity, but the county's southern Columbus adjacency has begun drawing commuters and light industrial development along US-23. A median income of $68,514 and median age of 41.1 speak to a working-class community in slow demographic flux, while 40.1% ALICE-plus-poverty and a 16% senior share confirm that economic vulnerability is widespread and not offset by suburban wealth spillover. The presence of the Chillicothe Correctional Institution and the Ohio Reformatory for Women meaningfully shapes the county's population statistics and its social service landscape.

With an NRI of Relatively Low and SVI at the 35.9th percentile, Pickaway presents moderate vulnerability, and 12 home fires in CY24 represent a manageable but real response load. The county's flat agricultural terrain is less prone to flash flooding than hillier neighbors, but severe thunderstorms and tornado risk are genuine seasonal concerns given Ohio's central-corridor exposure. The chapter should engage Circleville Fire, county EMA, and reentry-focused nonprofits to ensure that formerly incarcerated residents returning to Pickaway — a population chronically overlooked by disaster preparedness outreach — are connected to Red Cross services and home fire safety resources.

60,057
People
$68,514
Median HH income
40.1%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)16%
Median age41.1
ALICE households5,978
Poverty households2,613
Risk & response
Expected annual loss$18.4M
Social vulnerability (SVI)35.9%
FEMA declarations (all time)15
Home fires, CY202412
Fires, no RC notification3
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$12,520
Pickaway County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Fayette County

Fayette County is quintessential small-town agricultural Ohio — Washington Court House anchors a county whose economy revolves around farming, light manufacturing, and a modest retail core serving roughly 29,000 residents spread across flat, open terrain. Median income of $54,061 and a 40.6% ALICE-plus-poverty rate tell the story of a community where wages have not kept pace with costs, and 18% of the population is senior, meaning a significant share of households are elderly and fixed-income. The county is overwhelmingly white and non-Hispanic, and its challenges are rooted in economic stagnation rather than demographic complexity.

Despite a Very Low NRI score, Fayette's SVI at the 39.1st percentile reflects real underlying vulnerability driven by income, age, and limited access to services. Twenty-three home fires in CY24 — a high rate relative to population size — point to the risks posed by older rural housing, deferred maintenance, and greater reliance on space heaters and wood stoves. The chapter's mission here is fundamentally about reach: volunteer recruitment and retention in a county with few large employers or anchor institutions, strong partnership with the Washington Court House Fire Department, and smoke alarm installation programs targeting the aging housing stock where risk is concentrated.

28,949
People
$54,061
Median HH income
40.6%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)19%
Seniors (65+)18%
Median age41.3
ALICE households2,853
Poverty households1,876
Risk & response
Expected annual loss$9.5M
Social vulnerability (SVI)39.1%
FEMA declarations (all time)11
Home fires, CY202423
Fires, no RC notification11
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$120,000
Fayette County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Hocking County

Hocking County is Appalachian Ohio in its truest form — rugged, wooded hills, state forest land, and the tourist draw of Hocking Hills State Park define a county whose economy blends outdoor recreation, small-scale logging, and the kind of service-sector jobs that accompany weekend tourism without generating middle-class wages. With a median income of $60,164 and 40.2% of residents ALICE or in poverty, economic precarity is the baseline, and a median age of 43 with 19% seniors signals a county aging in place without significant in-migration. The population is almost entirely white, and at under 28,000 residents it is one of the chapter's most sparsely populated counties.

Hocking's SVI at the 49.8th percentile is the most nuanced in the chapter — despite a Relatively Low NRI score, the combination of geographic isolation, poverty, aging housing, and limited emergency service coverage creates real on-the-ground vulnerability. Ten home fires in CY24 may seem modest but each one is a major event in a county with thin mutual-aid infrastructure and long response times. The chapter's strategy here must emphasize volunteer fire department partnerships and proactive smoke alarm installation in the dispersed rural housing stock, while recognizing that disaster relief logistics in Hocking require advance planning given the county's winding roads and cellular dead zones.

27,806
People
$60,164
Median HH income
40.2%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)19%
Median age43
ALICE households2,970
Poverty households1,679
Risk & response
Expected annual loss$14.1M
Social vulnerability (SVI)49.8%
FEMA declarations (all time)18
Home fires, CY202410
Fires, no RC notification5
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Hocking County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Vinton County

Vinton County is the chapter's most rural, most isolated, and most economically distressed county — 12,583 people scattered across forested Appalachian hills, with a median income of $48,641, a 42.7% ALICE-plus-poverty rate, and essentially no racial diversity. McArthur, the county seat, is a small town with limited commercial infrastructure, and the county's economic identity is rooted in timbering, small agriculture, and state forest employment. Eighteen percent of residents are seniors, and the population skews older as younger residents leave for opportunity elsewhere — a demographic trend that concentrates need without growing the local tax or volunteer base.

Despite a Very Low NRI score, Vinton's SVI at the 35.9th percentile and its grinding poverty create structural vulnerability that disaster risk indices undercount. Ten home fires in CY24 match Hocking's total in a county with 5,000 fewer people, implying one of the chapter's highest per-capita fire rates — almost certainly driven by aging, poorly maintained housing, wood-burning heat, and delayed electrical upkeep. Volunteer fire departments here are chronically underfunded and understaffed. The chapter's mission in Vinton is not scalable program delivery but deep, trust-based community presence: recruiting local volunteer responders, blanketing the county's housing stock with free smoke alarms, and building the kind of neighbor-to-neighbor relationships that are the only reliable safety net when institutional capacity is this thin.

12,583
People
$48,641
Median HH income
42.7%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)18%
Median age42.5
ALICE households1,292
Poverty households938
Risk & response
Expected annual loss$3.8M
Social vulnerability (SVI)35.9%
FEMA declarations (all time)16
Home fires, CY202410
Fires, no RC notification6
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Vinton County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools

The chapter's Experience Builder apps & federal tools.

Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology

Every number, traceable.

Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
MetricSourceVintage
geography + 2023 demographicsALICE master / Red Cross reference table2023
ALICE + poverty householdsMASTER counties ALICE+demographics2023
flareflare_fire_incidents (public AGOL, CY24)CY2024
smoke_alarmsGIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…)FY15–24
lives_savedLives_Saved_Map_30_Apr_2026 (AGOL item ff313330…)2026
bloodBiomed Collections 22-26 by chapter/countyFY22–26
risk + disaster historyFEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master)FEMA NRI 2025 · SVI 2022
fema disaster historyFEMA Disaster Declarations Summaries v22026
facilities / real estate (no costs)Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms)FY25
home-fire RC responses (SFF/MFF)DRO National 800-RedCross Calls by County (org AGOL)FY24–26
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data

Full county table.

CountyPopHouseholdsHardshipNRI riskExp. annual lossFires '24
Franklin1,354,876555,12938.5%Relatively High$331.4M459
Delaware229,93883,78320.8%Relatively Low$69.4M36
Fairfield163,51360,49332.6%Relatively Low$39.0M40
Ross76,77329,47243.7%Relatively Low$21.5M43
Union67,09223,51826.3%Very Low$19.0M4
Pickaway60,05721,63340.1%Relatively Low$18.4M12
Fayette28,94911,81140.6%Very Low$9.5M23
Hocking27,80611,40840.2%Relatively Low$14.1M10
Vinton12,5835,11242.7%Very Low$3.8M10
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.