Chapter ED Intelligence · Chapter Report
ARC of Central Florida Coast
Southeast and Caribbean Division · North and Central Florida Region
FL · 8 counties · HQ Orlando, FL · FEMA Region IV
4,567,518
People
1,797,534
Households
45.3%
Households below the ALICE survival threshold
8
Counties · 8,519 sq mi
Nearly 45% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report · Economic vulnerability · Who lives here · Home fire mission (FLARE) · mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint
The chapter's footprint.
8
Counties
8,519
Square miles
4,567,518
People
North and Central Florida Region
Southeast and Caribbean Division
| County | People | Sq mi | % of chapter |
|---|---|---|---|
| Orange | 1,497,941 | 1,003 | 32.8% |
| Brevard | 627,579 | 1,056 | 13.7% |
| Volusia | 574,286 | 1,209 | 12.6% |
| Seminole | 480,981 | 345 | 10.5% |
| Osceola | 436,336 | 1,506 | 9.6% |
| Lake | 416,179 | 1,157 | 9.1% |
| Marion | 390,299 | 1,663 | 8.5% |
| Sumter | 143,917 | 580 | 3.2% |
HQ: Orlando, FL · FEMA Region IV. Counties sorted by population.
Who Lives Here
The people of this chapter.
43
Median age
$65,653
Median household income
19.3%
Age 65+
32.3%
Renter households
Age distribution
Race & ethnicity
Hispanic / Latino (any race): 25.8% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 8 counties; median age and income are population-weighted.
Economic Vulnerability
Where the need is greatest.
| County | People | Median HH income | ALICE | Poverty | Combined |
|---|---|---|---|---|---|
| Marion | 390,299 | $55,740 | 35.4% | 14.3% | 49.7% |
| Lake | 416,179 | $65,446 | 35.7% | 13.2% | 48.9% |
| Volusia | 574,286 | $59,263 | 36.1% | 11.4% | 47.5% |
| Osceola | 436,336 | $60,312 | 35.4% | 10.7% | 46.1% |
| Orange | 1,497,941 | $69,236 | 31.5% | 12.9% | 44.4% |
| Seminole | 480,981 | $73,482 | 35.3% | 8.7% | 44.0% |
| Brevard | 627,579 | $67,050 | 32.0% | 9.8% | 41.8% |
| Sumter | 143,917 | $65,275 | 31.0% | 8.0% | 39.0% |
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History
What this chapter is up against.
$1526.3M
Expected annual loss, all hazards
Orange
Highest-risk county
61.9%
Avg social vulnerability (SVI)
13
FEMA declarations, 5 yr (top county)
| County | NRI risk | Exp. annual loss | SVI %ile | FEMA 5yr | FEMA all |
|---|---|---|---|---|---|
| Orange | Relatively High | $417.7M | 79.5% | 10 | 39 |
| Brevard | Relatively High | $389.3M | 48.2% | 10 | 45 |
| Volusia | Relatively High | $195.7M | 69.9% | 10 | 44 |
| Seminole | Relatively Moderate | $129.2M | 40.0% | 10 | 39 |
| Marion | Relatively High | $128.4M | 82.0% | 13 | 38 |
| Osceola | Relatively Moderate | $117.6M | 83.1% | 10 | 39 |
| Lake | Relatively Moderate | $102.3M | 62.1% | 11 | 37 |
| Sumter | Relatively Moderate | $46.1M | 30.3% | 13 | 34 |
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History
A chapter shaped by disaster.
64
Federal disaster declarations
28
Hurricanes
Hurricane
Most common type
2025
Most recent
By incident type
Most recent declarations
| FY | Disaster | Type |
|---|---|---|
| 2025 | Hurricane Milton | Hurricane |
| 2025 | Hurricane Milton | Hurricane |
| 2024 | Hurricane Helene | Hurricane |
| 2024 | Tropical Storm Helene | Tropical Storm |
| 2024 | Hurricane Debby | Tropical Storm |
| 2024 | Tropical Storm Debby | Tropical Storm |
| 2023 | Hurricane Idalia | Hurricane |
| 2023 | Tropical Storm Idalia | Tropical Storm |
| 2023 | Hurricane Nicole | Hurricane |
| 2023 | Tropical Storm Nicole | Tropical Storm |
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024
Every home fire is a Red Cross moment.
1,009
Home fires (2024)
46.0%
Red Cross care rate
458
Fires with no Red Cross notification
2.2
Fires per 10,000 residents
Red Cross cared for 46% of home fires — but 458 (45%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent
Red Cross shows up — and prevents.
9,108
Home-fire calls answered (RC response)
7,653
Single-family fire responses
13,542
Free smoke alarms installed
1,455
Multi-family fire responses
Red Cross answered 9,108 home-fire calls and installed 13,542 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Disaster Response · DAT
The local face of care.
119
Trained DAT volunteers
828
Historical DAT calls answered
8
Counties with DAT volunteers
119
Responders on the map
Every dot is a trained Disaster Action Team volunteer ready to respond to a home fire — shown by position only, never by name.
Source: Florida DAT — RC Care volunteers + historical calls (American Red Cross). Individual identities withheld; counts and positions only.
Red Cross Facilities
The chapter's physical footprint.
4
Red Cross facilities
1
Owned
3
Leased / licensed
0
BioMed sites
By type / function
BioMed facilities
No BioMed fixed sites in this chapter.
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com).
Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Spending · Bridge Program
Disaster financial assistance by county.
Bridge financial assistance delivered to residents — DRO 220-25 (FY25).
$75,600
Bridge financial assistance
7
Counties funded
$44,100
Top: Volusia
$2,100
Per case
| County | Bridge financial assistance |
|---|---|
| Volusia | $44,100 |
| Marion | $10,500 |
| Lake | $6,300 |
| Orange | $6,300 |
| Seminole | $4,200 |
| Osceola | $2,100 |
| Sumter | $2,100 |
Source: ARC Bridge Service Summary (PowerBI), DRO 220-25 (FY25). Financial assistance to clients;
counties with no Bridge cases this operation are omitted.
Red Cross Philanthropy · Major Donors
Who gives here.
Major-donor giving across the chapter — three fiscal years. Internal planning data.
$6,490,048
Total giving, 3-year
154
Major donors
$1,028,797
Current FY · ▼ 73% vs prior FY
$3,252,976
Top: Orange
| County | Major donors | Total giving, 3-year |
|---|---|---|
| Orange | 55 | $3,252,976 |
| Volusia | 25 | $1,431,759 |
| Brevard | 21 | $777,684 |
| Seminole | 21 | $639,490 |
| Sumter | 17 | $202,394 |
| Marion | 7 | $99,205 |
| Lake | 7 | $76,540 |
| Osceola | 1 | $10,000 |
Source: Red Cross major-donor giving by county, three fiscal years.
Internal / executive-director planning use — not donor-facing.
County Deep Dive
Orange County
1,497,941
People
$69,236
Median HH income
44.4%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age35.5
ALICE households175,216
Poverty households71,773
Risk & response
Expected annual loss$417.7M
Social vulnerability (SVI)79.5%
FEMA declarations (all time)39
Home fires, CY2024401
Fires, no RC notification224
Bridge assistance · DRO 220-25$6,300
Major-donor giving · 3-yr$3,252,976
Orange County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Brevard County
627,579
People
$67,050
Median HH income
41.8%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age48.6
ALICE households82,832
Poverty households25,275
Risk & response
Expected annual loss$389.3M
Social vulnerability (SVI)48.2%
FEMA declarations (all time)45
Home fires, CY2024106
Fires, no RC notification26
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$777,684
Brevard County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Volusia County
574,286
People
$59,263
Median HH income
47.5%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age48.1
ALICE households88,021
Poverty households27,715
Risk & response
Expected annual loss$195.7M
Social vulnerability (SVI)69.9%
FEMA declarations (all time)44
Home fires, CY2024122
Fires, no RC notification38
Bridge assistance · DRO 220-25$44,100
Major-donor giving · 3-yr$1,431,759
Volusia County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Seminole County
480,981
People
$73,482
Median HH income
44.0%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age39.9
ALICE households66,980
Poverty households16,465
Risk & response
Expected annual loss$129.2M
Social vulnerability (SVI)40.0%
FEMA declarations (all time)39
Home fires, CY202471
Fires, no RC notification19
Bridge assistance · DRO 220-25$4,200
Major-donor giving · 3-yr$639,490
Seminole County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Osceola County
436,336
People
$60,312
Median HH income
46.1%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age37.1
ALICE households54,729
Poverty households16,557
Risk & response
Expected annual loss$117.6M
Social vulnerability (SVI)83.1%
FEMA declarations (all time)39
Home fires, CY202458
Fires, no RC notification31
Bridge assistance · DRO 220-25$2,100
Major-donor giving · 3-yr$10,000
Osceola County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Lake County
416,179
People
$65,446
Median HH income
48.9%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age47.8
ALICE households61,632
Poverty households22,832
Risk & response
Expected annual loss$102.3M
Social vulnerability (SVI)62.1%
FEMA declarations (all time)37
Home fires, CY202495
Fires, no RC notification51
Bridge assistance · DRO 220-25$6,300
Major-donor giving · 3-yr$76,540
Lake County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Marion County
390,299
People
$55,740
Median HH income
49.7%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Median age51.7
ALICE households60,631
Poverty households24,550
Risk & response
Expected annual loss$128.4M
Social vulnerability (SVI)82.0%
FEMA declarations (all time)38
Home fires, CY2024115
Fires, no RC notification48
Bridge assistance · DRO 220-25$10,500
Major-donor giving · 3-yr$99,205
Marion County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Sumter County
143,917
People
$65,275
Median HH income
39.0%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age64.8
ALICE households20,760
Poverty households5,377
Risk & response
Expected annual loss$46.1M
Social vulnerability (SVI)30.3%
FEMA declarations (all time)34
Home fires, CY202441
Fires, no RC notification21
Bridge assistance · DRO 220-25$2,100
Major-donor giving · 3-yr$202,394
Sumter County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools
The chapter's Experience Builder apps & federal tools.
Red Cross Intelligence Briefing
Chapter risk, hardship, hazards & county drilldowns
experience.arcgis.com
Disaster Response Intelligence
Spatial disaster-response intelligence
Experience Builder app
Red Cross Real Estate
Facilities & market intelligence
experience.arcgis.com
Service Area Planning
Service-area geography & planning
Experience Builder app
Community Mobilization V
Local resource & mobilization map
experience.arcgis.com
Biomed
Blood & BioMed footprint
experience.arcgis.com
FEMA RAPT
Resilience analysis & planning
www.fema.gov
Census Community Resilience
People & resilience context
www.census.gov
Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology
Every number, traceable.
Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
| Metric | Source | Vintage |
|---|---|---|
| geography + 2023 demographics | ALICE master / Red Cross reference table | 2023 |
| ALICE + poverty households | MASTER counties ALICE+demographics | 2023 |
| flare | flare_fire_incidents (public AGOL, CY24) | CY2024 |
| smoke_alarms | GIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…) | FY15–24 |
| lives_saved | Lives_Saved_Map_30_Apr_2026 (AGOL item ff313330…) | 2026 |
| risk + disaster history | FEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master) | FEMA NRI 2025 · SVI 2022 |
| fema disaster history | FEMA Disaster Declarations Summaries v2 | 2026 |
| DAT volunteers + calls | Florida DAT — RC Care volunteers + historical calls (org AGOL; names withheld) | 2026 |
| facilities / real estate (no costs) | Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms) | FY25 |
| home-fire RC responses (SFF/MFF) | DRO National 800-RedCross Calls by County (org AGOL) | FY24–26 |
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data
Full county table.
| County | Pop | Households | Hardship | NRI risk | Exp. annual loss | Fires '24 |
|---|---|---|---|---|---|---|
| Orange | 1,497,941 | 547,159 | 44.4% | Relatively High | $417.7M | 401 |
| Brevard | 627,579 | 267,699 | 41.8% | Relatively High | $389.3M | 106 |
| Volusia | 574,286 | 242,650 | 47.5% | Relatively High | $195.7M | 122 |
| Seminole | 480,981 | 187,582 | 44.0% | Relatively Moderate | $129.2M | 71 |
| Osceola | 436,336 | 146,636 | 46.1% | Relatively Moderate | $117.6M | 58 |
| Lake | 416,179 | 170,828 | 48.9% | Relatively Moderate | $102.3M | 95 |
| Marion | 390,299 | 164,385 | 49.7% | Relatively High | $128.4M | 115 |
| Sumter | 143,917 | 70,595 | 39.0% | Relatively Moderate | $46.1M | 41 |
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.