PilotThese figures are preliminary and may be inaccurate — verify before external use or decisions.
Chapter ED Intelligence · Chapter Report

ARC serving South Alabama

Southeast and Caribbean Division  ·  Alabama and Mississippi Region
AL  ·  20 counties  ·  HQ Mobile, AL  ·  FEMA Region IV
1,194,119
People
485,196
Households
48.5%
Households below the ALICE survival threshold
20
Counties · 17,886 sq mi
Nearly 48% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report  ·  Economic vulnerability  ·  Who lives here  ·  Home fire mission (FLARE)  ·  mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint

The chapter's footprint.

20
Counties
17,886
Square miles
1,194,119
People
Alabama and Mississippi Region
Southeast and Caribbean Division
CountyPeopleSq mi% of chapter
Mobile414,6941,25734.7%
Baldwin248,8321,65420.8%
Houston109,3715829.2%
Coffee54,9376804.6%
Dale49,2965634.1%
Covington37,3411,0443.1%
Escambia36,9189533.1%
Pike33,0546732.8%
Geneva26,5465792.2%
Barbour24,7799042.1%
Clarke22,4711,2531.9%
Monroe19,1491,0341.6%
Marengo18,8859831.6%
Butler18,6137781.6%
Henry17,4175681.5%
Washington14,9991,0891.3%
Crenshaw12,9656111.1%
Choctaw12,3779211.0%
Conecuh11,1648530.9%
Wilcox10,3119070.9%
HQ: Mobile, AL · FEMA Region IV. Counties sorted by population.
Who Lives Here

The people of this chapter.

41
Median age
$53,139
Median household income
18.0%
Age 65+
30.1%
Renter households
Age distribution
Children (0–14)18%
Youth (15–24)12%
Adults (25–64)51%
Seniors (65+)18%
Race & ethnicity
White64%
Black27%
Two or more5%
Asian1%
Other3%
Hispanic / Latino (any race): 4.3% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 20 counties; median age and income are population-weighted.
Economic Vulnerability

Where the need is greatest.

CountyPeopleMedian HH incomeALICEPovertyCombined
Wilcox10,311$36,58438.1%29.8%67.9%
Conecuh11,164$40,87638.4%22.5%60.8%
Monroe19,149$37,88836.4%24.1%60.5%
Escambia36,918$38,18735.7%23.6%59.3%
Barbour24,779$36,65937.1%22.1%59.2%
Pike33,054$41,91035.4%22.7%58.1%
Butler18,613$45,18737.2%19.9%57.1%
Crenshaw12,965$43,57736.5%20.6%57.0%
Marengo18,885$38,07430.4%25.0%55.4%
Choctaw12,377$40,08132.1%22.6%54.7%
Clarke22,471$46,35533.3%20.3%53.6%
Covington37,341$48,39032.7%19.7%52.3%
Geneva26,546$46,83433.9%17.1%50.9%
Mobile414,694$51,83933.8%17.1%50.9%
+ 6 more counties — full table in the county appendix
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History

What this chapter is up against.

$856.6M
Expected annual loss, all hazards
Mobile
Highest-risk county
70.0%
Avg social vulnerability (SVI)
2
FEMA declarations, 5 yr (top county)
CountyNRI riskExp. annual lossSVI %ileFEMA 5yrFEMA all
MobileRelatively High$298.2M83.0%240
BaldwinRelatively High$237.4M34.9%138
HoustonRelatively Moderate$55.2M71.8%128
CoffeeRelatively Moderate$43.0M68.0%130
EscambiaRelatively Moderate$36.2M84.7%127
CovingtonRelatively Moderate$33.1M71.2%133
ChoctawRelatively Low$20.6M65.5%128
DaleRelatively Low$18.5M77.7%133
ClarkeRelatively Low$13.3M83.7%128
GenevaRelatively Low$11.7M58.2%133
WashingtonRelatively Low$10.8M32.2%127
PikeRelatively Low$10.7M80.0%123
MarengoRelatively Low$10.4M66.9%120
MonroeRelatively Low$10.3M74.2%126
+ 6 more counties — full table in the county appendix
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History

A chapter shaped by disaster.

62
Federal disaster declarations
25
Hurricanes
Hurricane
Most common type
2024
Most recent
By incident type
Hurricane25
Severe Storm23
Flood6
Tornado3
Biological2
Drought1
Snowstorm1
Most recent declarations
FYDisasterType
2024Hurricane HeleneHurricane
2023Severe Storms, Straight-Line Winds, And TornadoesSevere Storm
2021Hurricane ZetaHurricane
2020Hurricane SallyHurricane
2020Hurricane SallyHurricane
2020Severe Storms, Straight-Line Winds, And TornadoesSevere Storm
2020Severe Storms And FloodingSevere Storm
2020Covid-19 PandemicBiological
2020Covid-19 Biological
2019Hurricane MichaelHurricane
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024

Every home fire is a Red Cross moment.

712
Home fires (2024)
57.9%
Red Cross care rate
212
Fires with no Red Cross notification
6.0
Fires per 10,000 residents
Red Cross cared for 58% of home fires — but 212 (30%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent

Red Cross shows up — and prevents.

3,045
Home-fire calls answered (RC response)
2,911
Single-family fire responses
5,855
Free smoke alarms installed
134
Multi-family fire responses
Red Cross answered 3,045 home-fire calls and installed 5,855 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Red Cross Facilities

The chapter's physical footprint.

9
Red Cross facilities
1
Owned
8
Leased / licensed
0
BioMed sites
By type / function
Partner / indirect site8
Shared site1
BioMed facilities
No BioMed fixed sites in this chapter.
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com). Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Philanthropy · Major Donors

Who gives here.

Major-donor giving across the chapter — three fiscal years. Internal planning data.
$831,349
Total giving, 3-year
27
Major donors
$71,393
Current FY · ▼ 88% vs prior FY
$274,017
Top: Baldwin
CountyMajor donorsTotal giving, 3-year
Baldwin11$274,017
Houston2$183,427
Mobile7$101,831
Henry1$100,000
Marengo2$74,602
Escambia1$49,972
Covington3$47,500
Source: Red Cross major-donor giving by county, three fiscal years. Internal / executive-director planning use — not donor-facing.
County Deep Dive

Mobile County

414,694
People
$51,839
Median HH income
50.9%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)16%
Median age39.3
ALICE households55,417
Poverty households28,044
Risk & response
Expected annual loss$298.2M
Social vulnerability (SVI)83.0%
FEMA declarations (all time)40
Home fires, CY2024211
Fires, no RC notification77
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$101,831
Mobile County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Baldwin County

248,832
People
$68,787
Median HH income
38.9%
Combined ALICE + poverty
Relatively High
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)20%
Median age43.3
ALICE households31,119
Poverty households9,980
Risk & response
Expected annual loss$237.4M
Social vulnerability (SVI)34.9%
FEMA declarations (all time)38
Home fires, CY202497
Fires, no RC notification38
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$274,017
Baldwin County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Houston County

109,371
People
$49,790
Median HH income
44.9%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)17%
Median age40.8
ALICE households12,234
Poverty households7,907
Risk & response
Expected annual loss$55.2M
Social vulnerability (SVI)71.8%
FEMA declarations (all time)28
Home fires, CY202464
Fires, no RC notification23
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$183,427
Houston County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Coffee County

54,937
People
$59,375
Median HH income
44.4%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)17%
Median age39.8
ALICE households5,566
Poverty households3,695
Risk & response
Expected annual loss$43.0M
Social vulnerability (SVI)68.0%
FEMA declarations (all time)30
Home fires, CY202423
Fires, no RC notification10
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Coffee County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Dale County

49,296
People
$49,754
Median HH income
48.3%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)19%
Seniors (65+)17%
Median age38.4
ALICE households5,935
Poverty households3,614
Risk & response
Expected annual loss$18.5M
Social vulnerability (SVI)77.7%
FEMA declarations (all time)33
Home fires, CY202436
Fires, no RC notification14
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Dale County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Covington County

37,341
People
$48,390
Median HH income
52.3%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)16%
Seniors (65+)21%
Median age44.8
ALICE households4,733
Poverty households2,853
Risk & response
Expected annual loss$33.1M
Social vulnerability (SVI)71.2%
FEMA declarations (all time)33
Home fires, CY202417
Fires, no RC notification1
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$47,500
Covington County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Escambia County

36,918
People
$38,187
Median HH income
59.3%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)18%
Median age41.4
ALICE households4,563
Poverty households3,010
Risk & response
Expected annual loss$36.2M
Social vulnerability (SVI)84.7%
FEMA declarations (all time)27
Home fires, CY202437
Fires, no RC notification6
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$49,972
Escambia County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Pike County

33,054
People
$41,910
Median HH income
58.1%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)15%
Seniors (65+)16%
Median age34.9
ALICE households4,463
Poverty households2,861
Risk & response
Expected annual loss$10.7M
Social vulnerability (SVI)80.0%
FEMA declarations (all time)23
Home fires, CY202417
Fires, no RC notification7
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Pike County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Geneva County

26,546
People
$46,834
Median HH income
50.9%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)16%
Seniors (65+)21%
Median age44.6
ALICE households3,573
Poverty households1,800
Risk & response
Expected annual loss$11.7M
Social vulnerability (SVI)58.2%
FEMA declarations (all time)33
Home fires, CY202427
Fires, no RC notification4
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Geneva County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Barbour County

24,779
People
$36,659
Median HH income
59.2%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)18%
Median age40
ALICE households3,367
Poverty households2,008
Risk & response
Expected annual loss$8.9M
Social vulnerability (SVI)99.3%
FEMA declarations (all time)28
Home fires, CY202415
Fires, no RC notification3
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Barbour County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Clarke County

22,471
People
$46,355
Median HH income
53.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)16%
Seniors (65+)19%
Median age43.4
ALICE households2,814
Poverty households1,719
Risk & response
Expected annual loss$13.3M
Social vulnerability (SVI)83.7%
FEMA declarations (all time)28
Home fires, CY202421
Fires, no RC notification9
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Clarke County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Monroe County

19,149
People
$37,888
Median HH income
60.5%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)19%
Median age42.9
ALICE households2,692
Poverty households1,782
Risk & response
Expected annual loss$10.3M
Social vulnerability (SVI)74.2%
FEMA declarations (all time)26
Home fires, CY202411
Fires, no RC notification2
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Monroe County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Marengo County

18,885
People
$38,074
Median HH income
55.4%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)19%
Median age42.6
ALICE households2,313
Poverty households1,907
Risk & response
Expected annual loss$10.4M
Social vulnerability (SVI)66.9%
FEMA declarations (all time)20
Home fires, CY202431
Fires, no RC notification5
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$74,602
Marengo County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Butler County

18,613
People
$45,187
Median HH income
57.1%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)19%
Median age42.3
ALICE households2,703
Poverty households1,443
Risk & response
Expected annual loss$9.4M
Social vulnerability (SVI)68.7%
FEMA declarations (all time)28
Home fires, CY202415
Fires, no RC notification2
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Butler County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Henry County

17,417
People
$57,877
Median HH income
48.8%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)16%
Seniors (65+)22%
Median age45.4
ALICE households2,162
Poverty households1,102
Risk & response
Expected annual loss$8.5M
Social vulnerability (SVI)62.0%
FEMA declarations (all time)28
Home fires, CY202410
Fires, no RC notification0
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr$100,000
Henry County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Washington County

14,999
People
$46,433
Median HH income
46.8%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)19%
Median age42.4
ALICE households1,409
Poverty households1,249
Risk & response
Expected annual loss$10.8M
Social vulnerability (SVI)32.2%
FEMA declarations (all time)27
Home fires, CY202417
Fires, no RC notification3
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Washington County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Crenshaw County

12,965
People
$43,577
Median HH income
57.0%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)17%
Seniors (65+)19%
Median age43.4
ALICE households1,851
Poverty households1,043
Risk & response
Expected annual loss$7.2M
Social vulnerability (SVI)68.5%
FEMA declarations (all time)29
Home fires, CY20249
Fires, no RC notification2
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Crenshaw County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Choctaw County

12,377
People
$40,081
Median HH income
54.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Children (0–14)16%
Seniors (65+)22%
Median age45.8
ALICE households1,662
Poverty households1,170
Risk & response
Expected annual loss$20.6M
Social vulnerability (SVI)65.5%
FEMA declarations (all time)28
Home fires, CY202414
Fires, no RC notification1
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Choctaw County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Conecuh County

11,164
People
$40,876
Median HH income
60.8%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)16%
Seniors (65+)22%
Median age45.6
ALICE households1,737
Poverty households1,018
Risk & response
Expected annual loss$6.2M
Social vulnerability (SVI)51.2%
FEMA declarations (all time)27
Home fires, CY202411
Fires, no RC notification2
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Conecuh County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive

Wilcox County

10,311
People
$36,584
Median HH income
67.9%
Combined ALICE + poverty
Very Low
FEMA NRI risk
People & economy
Children (0–14)18%
Seniors (65+)18%
Median age41.4
ALICE households1,406
Poverty households1,100
Risk & response
Expected annual loss$6.9M
Social vulnerability (SVI)98.2%
FEMA declarations (all time)22
Home fires, CY202429
Fires, no RC notification3
Bridge assistance · DRO 220-25
Major-donor giving · 3-yr
Wilcox County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools

The chapter's Experience Builder apps & federal tools.

Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology

Every number, traceable.

Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
MetricSourceVintage
geography + 2023 demographicsALICE master / Red Cross reference table2023
ALICE + poverty householdsMASTER counties ALICE+demographics2023
flareflare_fire_incidents (public AGOL, CY24)CY2024
smoke_alarmsGIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…)FY15–24
lives_savedLives_Saved_Map_30_Apr_2026 (AGOL item ff313330…)2026
risk + disaster historyFEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master)FEMA NRI 2025 · SVI 2022
fema disaster historyFEMA Disaster Declarations Summaries v22026
facilities / real estate (no costs)Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms)FY25
home-fire RC responses (SFF/MFF)DRO National 800-RedCross Calls by County (org AGOL)FY24–26
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data

Full county table.

CountyPopHouseholdsHardshipNRI riskExp. annual lossFires '24
Mobile414,694164,69050.9%Relatively High$298.2M211
Baldwin248,832100,55838.9%Relatively High$237.4M97
Houston109,37145,41044.9%Relatively Moderate$55.2M64
Coffee54,93721,94744.4%Relatively Moderate$43.0M23
Dale49,29620,31948.3%Relatively Low$18.5M36
Covington37,34115,51452.3%Relatively Moderate$33.1M17
Escambia36,91814,61859.3%Relatively Moderate$36.2M37
Pike33,05414,02258.1%Relatively Low$10.7M17
Geneva26,54610,85650.9%Relatively Low$11.7M27
Barbour24,7799,56159.2%Relatively Low$8.9M15
Clarke22,4719,47653.6%Relatively Low$13.3M21
Monroe19,1498,12960.5%Relatively Low$10.3M11
Marengo18,8858,12955.4%Relatively Low$10.4M31
Butler18,6138,04457.1%Relatively Low$9.4M15
Henry17,4177,32648.8%Very Low$8.5M10
Washington14,9996,21446.8%Relatively Low$10.8M17
Crenshaw12,9655,61757.0%Very Low$7.2M9
Choctaw12,3775,58054.7%Relatively Low$20.6M14
Conecuh11,1644,94260.8%Very Low$6.2M11
Wilcox10,3114,24467.9%Very Low$6.9M29
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.