Chapter ED Intelligence · Chapter Report
The ARC of the Sandhills of North Carolina
Southeast and Caribbean Division · North Carolina Region
NC · 10 counties · HQ Fayetteville, NC · FEMA Region IV
975,269
People
376,880
Households
47.9%
Households below the ALICE survival threshold
10
Counties · 6,200 sq mi
Nearly 48% of households across this chapter live below the ALICE survival threshold — the working families one disaster away from crisis.
In this report · Economic vulnerability · Who lives here · Home fire mission (FLARE) · mission delivery & the bespoke relationship strategy to follow
Sources: American Red Cross geography + 2023 demographics reference table; United Way ALICE + poverty (latest county year).
Geography & Footprint
The chapter's footprint.
10
Counties
6,200
Square miles
975,269
People
North Carolina Region
Southeast and Caribbean Division
| County | People | Sq mi | % of chapter |
|---|---|---|---|
| Cumberland | 337,037 | 658 | 34.6% |
| Harnett | 138,876 | 601 | 14.2% |
| Robeson | 113,227 | 951 | 11.6% |
| Moore | 103,885 | 706 | 10.7% |
| Lee | 65,475 | 259 | 6.7% |
| Sampson | 58,309 | 946 | 6.0% |
| Hoke | 53,776 | 392 | 5.5% |
| Richmond | 42,338 | 480 | 4.3% |
| Scotland | 33,654 | 320 | 3.5% |
| Bladen | 28,692 | 887 | 2.9% |
HQ: Fayetteville, NC · FEMA Region IV. Counties sorted by population.
Who Lives Here
The people of this chapter.
38
Median age
$54,058
Median household income
15.1%
Age 65+
36.9%
Renter households
Age distribution
Race & ethnicity
Hispanic / Latino (any race): 12.9% of residents.
Source: American Red Cross 2023 demographics reference table. Chapter figures aggregate the 10 counties; median age and income are population-weighted.
Economic Vulnerability
Where the need is greatest.
| County | People | Median HH income | ALICE | Poverty | Combined |
|---|---|---|---|---|---|
| Scotland | 33,654 | $41,100 | 36.0% | 25.0% | 61.0% |
| Robeson | 113,227 | $38,063 | 31.2% | 27.7% | 59.0% |
| Bladen | 28,692 | $38,607 | 32.4% | 24.2% | 56.6% |
| Richmond | 42,338 | $39,669 | 31.2% | 24.2% | 55.4% |
| Sampson | 58,309 | $50,593 | 34.5% | 18.1% | 52.6% |
| Hoke | 53,776 | $52,762 | 31.7% | 17.9% | 49.7% |
| Cumberland | 337,037 | $54,416 | 32.3% | 14.2% | 46.5% |
| Harnett | 138,876 | $64,234 | 31.3% | 13.3% | 44.6% |
| Lee | 65,475 | $58,103 | 29.4% | 14.8% | 44.1% |
| Moore | 103,885 | $71,125 | 22.9% | 12.7% | 35.6% |
Combined = households in poverty plus ALICE households (above poverty, below the cost of basics), as a share of all county households. Source: United Way ALICE, latest county year.
Risk & Disaster History
What this chapter is up against.
$375.5M
Expected annual loss, all hazards
Cumberland
Highest-risk county
85.5%
Avg social vulnerability (SVI)
5
FEMA declarations, 5 yr (top county)
| County | NRI risk | Exp. annual loss | SVI %ile | FEMA 5yr | FEMA all |
|---|---|---|---|---|---|
| Cumberland | Relatively Moderate | $90.2M | 94.3% | 4 | 23 |
| Robeson | Relatively Moderate | $56.9M | 99.6% | 4 | 24 |
| Sampson | Relatively Moderate | $54.8M | 94.6% | 4 | 25 |
| Bladen | Relatively Moderate | $38.6M | 83.3% | 4 | 27 |
| Harnett | Relatively Low | $37.3M | 73.7% | 4 | 23 |
| Moore | Relatively Low | $34.6M | 33.1% | 5 | 23 |
| Lee | Relatively Low | $20.2M | 89.5% | 5 | 23 |
| Richmond | Relatively Low | $15.8M | 98.6% | 4 | 20 |
| Scotland | Relatively Low | $14.0M | 99.6% | 4 | 19 |
| Hoke | Relatively Low | $13.1M | 89.1% | 4 | 20 |
Sources: FEMA National Risk Index 2025 (risk rating, expected annual loss), CDC/ATSDR SVI 2022 (social-vulnerability percentile), FEMA disaster declarations — via the Red Cross national county database.
Disaster History
A chapter shaped by disaster.
38
Federal disaster declarations
20
Hurricanes
Hurricane
Most common type
2026
Most recent
By incident type
Most recent declarations
| FY | Disaster | Type |
|---|---|---|
| 2026 | Severe Winter Storm | Winter Storm |
| 2025 | Tropical Depression Chantal | Tropical Depression |
| 2024 | Tropical Storm Helene | Tropical Storm |
| 2024 | Hurricane Helene | Tropical Storm |
| 2024 | Tropical Storm Debby | Tropical Storm |
| 2023 | Hurricane Ian | Hurricane |
| 2021 | Tropical Storm Eta | Severe Storm |
| 2020 | Hurricane Isaias | Hurricane |
| 2020 | Covid-19 Pandemic | Biological |
| 2020 | Covid-19 | Biological |
Source: FEMA Disaster Declarations Summaries v2 — county-level, deduplicated to unique disasters.
Home Fire Mission · FLARE 2024
Every home fire is a Red Cross moment.
549
Home fires (2024)
67.2%
Red Cross care rate
143
Fires with no Red Cross notification
5.6
Fires per 10,000 residents
Red Cross cared for 67% of home fires — but 143 (26%) happened with no Red Cross notification: the prevention, smoke-alarm, and response opportunity, county by county.
Source: FLARE Fire Incidents 2024 (American Red Cross, public layer). “With care” = Red Cross provided assistance; “no notification” = the Red Cross was never alerted to the fire.
Home Fire · Respond & Prevent
Red Cross shows up — and prevents.
5,779
Home-fire calls answered (RC response)
5,312
Single-family fire responses
4,570
Free smoke alarms installed
463
Multi-family fire responses
Red Cross answered 5,779 home-fire calls and installed 4,570 free smoke alarms across the chapter — response and prevention, county by county.
Sources: DRO National 800-RedCross Calls by County (RC fire responses); Smoke Alarm Installs FY15–FY24 (American Red Cross).
Blood & BioMed
The blood mission's local footprint.
41,838
Blood units collected (FY22–26)
1,842
Blood drives held
299
Drives in FY2026
10
Counties with drives
Blood drives are active in 10 of the chapter's 10 counties — every county without one is an employer or civic opening: a host site, a sponsored drive, a standing partnership.
Source: BioMed Collections FY22–FY26 (American Red Cross). Drives = collection events; units = products collected.
Red Cross Facilities
The chapter's physical footprint.
6
Red Cross facilities
1
Owned
5
Leased / licensed
0
BioMed sites
By type / function
BioMed facilities
No BioMed fixed sites in this chapter.
Sources: Red Cross real-estate portfolio (reintel.jbf.com) + BioMed facilities (biomed.jbf.com).
Locations, types and functions only — no cost, square footage, or lease terms are disclosed.
Red Cross Philanthropy · Major Donors
Who gives here.
Major-donor giving across the chapter — three fiscal years. Internal planning data.
$297,827
Total giving, 3-year
24
Major donors
$32,000
Current FY · ▼ 84% vs prior FY
$150,865
Top: Moore
| County | Major donors | Total giving, 3-year |
|---|---|---|
| Moore | 12 | $150,865 |
| Cumberland | 9 | $84,462 |
| Scotland | 1 | $37,500 |
| Robeson | 1 | $20,000 |
| Lee | 1 | $5,000 |
Source: Red Cross major-donor giving by county, three fiscal years.
Internal / executive-director planning use — not donor-facing.
County Deep Dive
Cumberland County
337,037
People
$54,416
Median HH income
46.5%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age33.9
ALICE households42,466
Poverty households18,674
Risk & response
Expected annual loss$90.2M
Social vulnerability (SVI)94.3%
FEMA declarations (all time)23
Home fires, CY2024185
Fires, no RC notification73
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$84,462
Cumberland County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Harnett County
138,876
People
$64,234
Median HH income
44.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age35.5
ALICE households15,423
Poverty households6,538
Risk & response
Expected annual loss$37.3M
Social vulnerability (SVI)73.7%
FEMA declarations (all time)23
Home fires, CY202472
Fires, no RC notification19
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Harnett County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Robeson County
113,227
People
$38,063
Median HH income
59.0%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age37
ALICE households13,619
Poverty households12,089
Risk & response
Expected annual loss$56.9M
Social vulnerability (SVI)99.6%
FEMA declarations (all time)24
Home fires, CY2024116
Fires, no RC notification17
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$20,000
Robeson County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Moore County
103,885
People
$71,125
Median HH income
35.6%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age48.7
ALICE households10,626
Poverty households5,904
Risk & response
Expected annual loss$34.6M
Social vulnerability (SVI)33.1%
FEMA declarations (all time)23
Home fires, CY202440
Fires, no RC notification17
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$150,865
Moore County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Lee County
65,475
People
$58,103
Median HH income
44.1%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age39.7
ALICE households7,238
Poverty households3,643
Risk & response
Expected annual loss$20.2M
Social vulnerability (SVI)89.5%
FEMA declarations (all time)23
Home fires, CY202422
Fires, no RC notification5
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$5,000
Lee County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Sampson County
58,309
People
$50,593
Median HH income
52.6%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age40.4
ALICE households7,352
Poverty households3,861
Risk & response
Expected annual loss$54.8M
Social vulnerability (SVI)94.6%
FEMA declarations (all time)25
Home fires, CY202432
Fires, no RC notification5
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Sampson County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Hoke County
53,776
People
$52,762
Median HH income
49.7%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age34.1
ALICE households5,953
Poverty households3,363
Risk & response
Expected annual loss$13.1M
Social vulnerability (SVI)89.1%
FEMA declarations (all time)20
Home fires, CY202420
Fires, no RC notification4
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Hoke County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Richmond County
42,338
People
$39,669
Median HH income
55.4%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age41.5
ALICE households5,267
Poverty households4,083
Risk & response
Expected annual loss$15.8M
Social vulnerability (SVI)98.6%
FEMA declarations (all time)20
Home fires, CY202428
Fires, no RC notification1
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Richmond County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Scotland County
33,654
People
$41,100
Median HH income
61.0%
Combined ALICE + poverty
Relatively Low
FEMA NRI risk
People & economy
Median age40.3
ALICE households4,452
Poverty households3,098
Risk & response
Expected annual loss$14.0M
Social vulnerability (SVI)99.6%
FEMA declarations (all time)19
Home fires, CY202420
Fires, no RC notification0
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr$37,500
Scotland County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
County Deep Dive
Bladen County
28,692
People
$38,607
Median HH income
56.6%
Combined ALICE + poverty
Relatively Moderate
FEMA NRI risk
People & economy
Median age44.2
ALICE households3,772
Poverty households2,813
Risk & response
Expected annual loss$38.6M
Social vulnerability (SVI)83.3%
FEMA declarations (all time)27
Home fires, CY202414
Fires, no RC notification2
Bridge assistance · DRO 220-25—
Major-donor giving · 3-yr—
Bladen County · sources: Red Cross demographics 2023, United Way ALICE, FEMA NRI & declarations, FLARE CY2024.
Your Live Tools
The chapter's Experience Builder apps & federal tools.
Red Cross Intelligence Briefing
Chapter risk, hardship, hazards & county drilldowns
experience.arcgis.com
Disaster Response Intelligence
Spatial disaster-response intelligence
Experience Builder app
Red Cross Real Estate
Facilities & market intelligence
experience.arcgis.com
Service Area Planning
Service-area geography & planning
Experience Builder app
Community Mobilization V
Local resource & mobilization map
experience.arcgis.com
Biomed
Blood & BioMed footprint
experience.arcgis.com
FEMA RAPT
Resilience analysis & planning
www.fema.gov
Census Community Resilience
People & resilience context
www.census.gov
Red Cross Experience Builder apps give the live, drill-down companion to this report; federal tools add official context.
Sources & Methodology
Every number, traceable.
Tools produce facts; humans own decisions. Each figure in this report traces to a named source and vintage.
| Metric | Source | Vintage |
|---|---|---|
| geography + 2023 demographics | ALICE master / Red Cross reference table | 2023 |
| ALICE + poverty households | MASTER counties ALICE+demographics | 2023 |
| flare | flare_fire_incidents (public AGOL, CY24) | CY2024 |
| smoke_alarms | GIS_MAP_FY15_to_FY24 (AGOL item b09f21d9…) | FY15–24 |
| lives_saved | Lives_Saved_Map_30_Apr_2026 (AGOL item ff313330…) | 2026 |
| blood | Biomed Collections 22-26 by chapter/county | FY22–26 |
| risk + disaster history | FEMA NRI 2025 · CDC SVI 2022 · FEMA declarations (red-cross-data county master) | FEMA NRI 2025 · SVI 2022 |
| fema disaster history | FEMA Disaster Declarations Summaries v2 | 2026 |
| facilities / real estate (no costs) | Red Cross facilities portfolio — reintel.jbf.com (locations, types & ownership only; no cost/lease terms) | FY25 |
| home-fire RC responses (SFF/MFF) | DRO National 800-RedCross Calls by County (org AGOL) | FY24–26 |
Geography: American Red Cross chapter↔county reference. The full machine-readable source ledger ships with the data bundle.
Appendix · County Data
Full county table.
| County | Pop | Households | Hardship | NRI risk | Exp. annual loss | Fires '24 |
|---|---|---|---|---|---|---|
| Cumberland | 337,037 | 130,969 | 46.5% | Relatively Moderate | $90.2M | 185 |
| Harnett | 138,876 | 50,170 | 44.6% | Relatively Low | $37.3M | 72 |
| Robeson | 113,227 | 42,469 | 59.0% | Relatively Moderate | $56.9M | 116 |
| Moore | 103,885 | 43,831 | 35.6% | Relatively Low | $34.6M | 40 |
| Lee | 65,475 | 25,595 | 44.1% | Relatively Low | $20.2M | 22 |
| Sampson | 58,309 | 22,378 | 52.6% | Relatively Moderate | $54.8M | 32 |
| Hoke | 53,776 | 19,313 | 49.7% | Relatively Low | $13.1M | 20 |
| Richmond | 42,338 | 17,304 | 55.4% | Relatively Low | $15.8M | 28 |
| Scotland | 33,654 | 12,759 | 61.0% | Relatively Low | $14.0M | 20 |
| Bladen | 28,692 | 12,092 | 56.6% | Relatively Moderate | $38.6M | 14 |
One row per county. Combined hardship = poverty + ALICE households. Fires = FLARE CY2024.